Within the framework of its keenness to continuously communicate with its partners around the world, the Department of Tourism and Commerce Marketing in Dubai (Dubai Tourism) held 349 virtual seminars through visual communication technology during the past four months, leading to the resumption of tourism and commercial activities. For its work gradually, and start receiving tourists from many international destinations, starting from the seventh of this July, within the framework of the department's international marketing program, aimed at enhancing the image of Dubai and a safe destination, and maintaining its position as one of the most preferred international destinations for the tourist, and motivating it to visit , When travel becomes available to him.
Major partners
A statement issued yesterday stated that these seminars, organized by the International Operations Department and its external offices affiliated to «Dubai Tourism», attracted about 60.4 thousand participants, most of them are travel and tourism agents, tour operators and tour operators, in addition to companies organizing international meetings, conferences and tourism Incentives.
Many of these meetings were hosted in cooperation with major partners, such as Emirates Airlines and Expo 2020 Dubai.
Important markets
Foreign market officials and a group of managers at Dubai Tourism participated in the seminars, including the Deputy Acting Vice President for International Operations at Dubai Tourism and Commercial Marketing Corporation, Hoor Al Khaja, and the Assistant Vice President of “Dubai Business Events” and City Operations, Sixty Jacobsen, in addition to representatives. About the hospitality, travel and leisure sectors in Dubai.
The interactive seminars were devoted to many important markets, including the Gulf Cooperation Council countries, India, the United Kingdom, China, Russia, the United States, Germany, France, Italy, Spain, Belgium, Switzerland, Australia, New Zealand, Japan, South Korea, Singapore, And Indonesia, and Malaysia, as well as the most important major markets in the continent of Africa.
A favorite
Al-Khaja said, “(Dubai Tourism) has worked, during the last period, to enhance Dubai's position as a preferred destination for global tourism, to preserve the emirate’s attractiveness and presence on the international tourism map, through continuous marketing, and highlighting the preventive measures taken by the city to remain a safe and preferred destination for travelers.” And, before opening its airports to international tourists, about a week ago.
She added that «virtual seminars proved their effectiveness, and were among the ideal alternative options for the programs that we planned, including visiting programs, introductory tours, and trade fairs that prevented the pandemic (Covid-19) from being carried out.
Important topics
The virtual seminars highlighted a number of important topics, which gave the participants the opportunity to obtain additional information within the discussions included in each symposium, during which they were briefed on developments in preparations to re-receive international tourists, and confirm the fact that Dubai is a safe destination with a focus on effective management to combat the pandemic, In addition to knowing the health and safety protocols used, in addition to the procedures that tourists planning to visit Dubai must adhere to, in addition to the various offers offered by Dubai to its visitors, as well as «Expo 2020 Dubai» with its holding next year, and virtual training courses, provided by Dubai College For tourism, as well as knowing the scenarios and strategies for the post-Coved-19 phase, aimed at accelerating the growth of the tourism sector and regaining its momentum.
Marketing campaigns
In addition to the virtual seminars, Dubai Tourism launched a group of digital marketing campaigns in various countries of the world, so that Dubai is always present in the minds of travelers, as the campaigns included "we meet - soon" and "see you - soon", while the third campaign accompanied the resumption Dubai receiving international tourists, on the seventh of this month, entitled: "Dubai is ready to receive you."
Training seminars
Dubai Business Events Office, the official office to attract events and conferences in Dubai, organized virtual training seminars online for business events to highlight Dubai's position as a favorite business destination, in which prominent speakers, such as the CEO of the International Training Federation, Magdalena Mook participated,
Patricia Blake, Heart Rhythm CEO and CEO of Eating Disorders Academy, Elisa Myers.
Dubai Business Events will host 33 additional virtual seminars, for organizers of meetings, incentives, exhibitions and conferences.