China News Service Client, Beijing, July 13 (Reporter Wu Tao) Watching a novel online, searching for a sample, and a bunch of porn ads popping up on the webpage, but there are "acquaintances" next to you. Have you encountered such an embarrassing thing?

  Recently, the work data for the first half of the "Net Net 2020" special campaign for the nationwide anti-smoke and anti-counterfeiting office cloth, related topics quickly climbed to the Weibo hot search. Behind the 400 million reading is the embarrassment encountered by netizens when surfing the Internet: "I am Unintentionally looking at the yellow net is the first move to pop the window, and my backhand is a report."

The work data for the first half of the "Net Net 2020" special operation of the national "anti- pornography and non-fiction" office cloth, related content has caused heated discussions among netizens. Screenshot

Capital embarrassment

  According to the nationwide “Anti-Smuggling and Fighting Against” office cloth, in the first half of the year, more than 1,800 online anti-smuggling and fighting cases were investigated and dealt with, more than 12,000 illegal and illegal websites were banned, and more than 8.4 million pieces of harmful information such as obscene and pornographic information were disposed of.

  Netizens hotly commented, "Last time I checked a word, a bunch of porn pop-ups popped up, I accidentally clicked on it, and then my mother just came out to see the relevant page and scolded me fiercely."

  "Reading novels normally in the browser, a bunch of pops up, after closing, the next chapter jumped out again, annoying people."

  "Last time I read a novel on the subway and popped out of that scene, shame me..."

  "Sometimes to check things, change the page is..., search for a model article can jump pornographic pop-ups, not once or twice, really embarrassing."

Some netizens commented. Weibo screenshot

Frequent pop-ups

  According to feedback from netizens, many pop-up ads appeared on the fiction website. A reporter's investigation found that even if you watch it on the APP, a pop-up advertisement will appear in the text every time you watch it. Advertising content games are predominant, but there are also advertisements with hot clothing suspected of vulgar content.

  Vulgar pop-up ads like pornography even appear on learning websites. During the epidemic, some teachers went online to check the courseware online during the live broadcast, but a hot picture appeared in the pop-up advertisement, which made the teacher feel embarrassed.

  A reporter's investigation found that these ads are not easy to close. Some pop-up ads close buttons are placed in hidden corners, and even set to a semi-transparent state to increase the difficulty of closing; some pop-up ads are closed, just refresh the page or click "Next" Page", you’re back, even if you’ve clicked “No interest in this type of ad”.

  The number of pop-up advertisements for these vulgar and vulgar content is still large. According to data provided by Tencent Security to Zhongxin.com, in the first half of 2020, Tencent Security's anti-fraud laboratory newly detected about 4,000 pornographic domain names every day. As of now, more than 3 million pornographic domain names have been found, with an average daily interception. Pornographic domain name visits about 350 million times.

  The mobile Internet situation cannot be ignored either. "The average number of pornographic apps captured per day is about 1800; a total of 340,000 pornographic apps were captured in the first half of the year; the average number of pornographic app installations intercepted was about 2.82 million times per day, and a total of 520 million blocked in the first half of the year." Tencent Security said.

Source: "2019 National Internet Research Report on Minors"

Young audience

  Porn pop-up ads will undoubtedly be embarrassing, and more seriously, a large part of its audience are underage. According to the feedback of netizens, it is not difficult to find that many netizens are still students when they encounter porn pop-up ads.

  According to the "2019 National Internet Research Report on Minors" issued by the Youth League Department of the Communist Youth League and the China Internet Network Information Center (CNNIC), Internet use by minors in my country has become quite popular. In 2019, the scale of my country's minor Internet users is 175 million, and the Internet penetration rate of minors reaches 93.1%. Among them, 20.6% of underage netizens have encountered obscene and pornographic content.

  Especially the novel websites that porn pop-up ads like, the audience is bigger. The 45th "Statistical Report on Internet Development in China" released by CNNIC shows that as of March this year, the number of online literature users reached 450 million, and the utilization rate of netizens reached 50.4%.

  Not only that, even the operators of pornographic sites have "post waves". According to a report issued by the National Anti-Spotty Campaign, it was investigated that in January 2020, a freshman in Chongqing set up a website through an overseas server to distribute obscene videos involving minors as a recharge member, with more than 2 million views and recharges Nearly 10,000 members.

A quote from a pop-up marketing agency. Screenshot

The benefits behind

  Behind the proliferation of pop-up advertisements is the harvest of benefits. Some pop-up advertisement marketing pages show that 100,000 pop-up advertisements can be purchased for 10,000 yuan. There are even cheaper ones. Some media quoted pop-up advertising marketers as saying that 5,000 yuan can buy 1 million exposures. On average, 50 yuan and 10,000 exposures can be described as "cabbage prices."

  On the contrary, the benefits of pop-up ads are huge, especially for pop-up ads that are suspected of vulgar content. A reporter's investigation found that a novel website appeared pop-up advertisements of suspected vulgar content comic websites, and the comic website adopts a fee system. According to its recharge rules, it is also 50 yuan, and even a comic can't be read. The reporter has reported the website.

  Why do porn pop-up ads prefer Fiction Net? According to netizens, some genuine fiction websites basically use a paid reading mode, so they rarely make pop-up ads; some fiction websites adopt a free reading mode, and then profit from the realization of pop-up ads. Window advertising revenue is better.

  In addition, a reporter from ChinaNews found that some pop-up advertisements are also related to search engines and browsers. The same URL can be opened with different browsers, and some pop-up advertisements appear, while others do not. Many netizens also report that some search engines can easily find vulgar content.

  Now, search engines are also in action. According to Baidu’s recent announcement, in May, Baidu used artificial intelligence technology to mine more than 5.82 billion pieces of related harmful information such as pornography, gambling, etc., and cracked down on infringement and pornography through manual inspections. More than 5.276 million pieces of related harmful information.

  A staff member of a search engine told a reporter from ChinaNews.com, "We have been dealing with search results, related accounts and related words as much as possible, but pop-ups are indeed a problem of the website, and we have no way to detect the website itself."

  Have you ever encountered porn pop-up ads online, did you report it? (Finish)