The'Korea Accompanying Sale', which began on the 26th of last month, is ending today to promote consumer sentiment that has been hit by the Corona 19.

Department store sales increased due to the popularity of luxury goods, while hypermarkets and traditional markets did not have the expected effect due to the mandatory suspension and lack of publicity, respectively.

According to the distribution industry, department store industry sales increased during the same sales period, mainly on luxury goods.

Shinsegae Department Store's sales increased 11.3% from the same period last year from the 26th to the 9th of the last month when the companion sale began, and Hyundai Department Store and Lotte Department Store sales increased 6.3% and 4%, respectively, during the same period.

Lotte Shopping's sales of six suburban outlets also increased 24%.

In order to increase department store sales, luxury goods served as the'first-class public trust'.


In Shinsegae Department Store and Lotte Department Store, luxury goods sales increased 54.8% and 51.0% respectively during this period, while Hyundai Department Stores also increased their overseas fashion sales by 43.5%.

In addition, Shinsegae Department Store's sales effect was evenly distributed in various sectors, including sales of household appliances and living, which increased discounts during the same period, by 83% and 54.6%, respectively.

Hyundai Department Store's sales in the living sector also increased by 31.6%.

On the other hand, even though the hypermarket started the event one day before the official commencement date, the sales were similar or decreased slightly compared to last year.

Lotte Mart's sales for the three days since the 25th of last month increased by 7.2% compared to the same day as the previous week.

Eventually, by the 9th of this month, total sales fell 4.7%.

However, the livestock and liquor division sales, which showed a large number of promotional products, increased 11.7% and 15.4%, respectively.

E-Mart's sales in the livestock, fishery and liquor sectors also increased by 22.3%, 12.4% and 15.7%, respectively.

Large home appliances and digital home appliances, which have refunded purchases and vouchers for top efficiency appliances, also increased by 48% and 30.4%, respectively.

E-Mart's overall sales were reported to have been similar to last year or slightly increased.

An official from a distribution industry said, "I was concerned about the decline in sales, even to the point where Corona 19 was used, but it was good to keep the level similar to the previous year. Said.


It turns out that the traditional market also saw the effect of the accompanying sale to some extent.

According to the Ministry of SMEs and Startups, this week's traditional market sales decline was 22.9%, down 5.6 percentage points from last week.

However, unlike the disaster subsidy, where the effect of increasing sales was remarkable, it was the site's general assessment that the effect of accompanying sales was less than expected.

(Photo = Yonhap News)