As Wayne Griffiths, CEO of Cupra explains: “This announcement will increase the brand's visibility and make it even more desirable. It is true that for some football fans, driving in the same car as Lionel Messi can be a commercial argument. But in reality, the first player to take the wheel of the Formentor crossover will be Barça goalkeeper, Marc ter Stegen, Cupra ambassador since last February.
As a reminder, the Cupra Formentor, the brand's first vehicle, which is therefore not derived from a Seat model, will be launched this fall with a 2.0 TSI petrol of 310 hp. A plug-in hybrid version of 245 hp will strengthen the offer next year.
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