The leading Lulu hypermarket in the Middle East launched the Emirates First initiative to contribute to supporting production for Emirati farmers and promoting local products in all Lulu stores in the UAE.

The initiative was officially inaugurated on Wednesday morning in the presence of His Excellency Mohammed Ali Al Shurafa, Head of the Department of Economic Development in Abu Dhabi, His Excellency Sami Al Qamzi, Director General of Dubai Economy, Saeed Al Bahri Salem Al Amri, Director General of the Abu Dhabi Authority for Agriculture and Food Safety and Omar Bushhab , Chairman of Dubai Food Security Committee, and Mr. Youssef Ali, Chairman of Lulu Group.

Lulu Hypermarket Group works closely with a large number of local companies and organizations to market their products and provide the required support from training, operating operations management, packaging and marketing, in addition to distinctive display sites in Lulu stores in all UAE cities.

Other than that, Lulu works with a number of leading food processing factories in the UAE to market their products under the brand name Lulu, which is characterized by its high quality compared to other products in the world and is available in stores at great prices.

Speaking on this occasion, Mohammed Al-Shurafa said: “This is a beautiful initiative from Lulu Group to market local products to a large base of customers, not only within the country but also at the level of the Gulf states. We highly appreciate Lulu’s tireless efforts to contribute to supporting the economy and developing the agricultural sector in the country. Thank you very much for your support to Emirati local production and for organizing this unique initiative. "

Sami Al-Qamzi said, “Food security and supporting local products is one of our main goals, and I am confident that the Emirates First initiative supports the local food sector, which will contribute to enhancing the economic and social benefits of the UAE by qualifying sustainable agriculture. We are very excited that we are Part of this initiative is to provide all support to boost the local UAE economy. "

Saeed Al-Bahri Salem Al-Amri said: “The UAE leadership is keen to support and market local production and boost the agricultural sector. The Lulu Group has been the largest partner in this vision for several years. We at the Abu Dhabi Authority for Agriculture and Food Safety look forward to working closely with Lulu Hypermarket for more Contribute to increasing the market share of local products through more sales windows and various offers such as this initiative.

Youssef Ali said: "We are very proud of our participation in the marketing of UAE agricultural production and various food products. Lulu organizes events, festivals and performances on a regular basis through a large marketing to increase the market share of Emirati products, which will thus contribute to strengthening the local agricultural and industrial sectors, which are the key to food security." For this great country. "

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