Sales spaces for Noa pet store products will appear by the end of July, in a Carrefour hypermarket. The store in Saint-Brice (Val-d'Oise), was chosen to host the corner of the specialist in animal food and accessories. The surface development work has already started, reports the expert of large distribution Olivier Dauvers on his blog and on Twitter, this Sunday.
Discover (in photos and video) #Noa, the next corner sign at @CarrefourFrance. Here >> https://t.co/lK5gRyG9Ld pic.twitter.com/1J9DpONPap
- Olivier Dauvers (@ Dauvers70) July 5, 2020The specialist explains that the collaboration has advantages for each of the two companies. Carrefour already offers animal feed references with its Croquetteland range. The group will now have the possibility of attracting new consumers looking for products from brands distributed in specialized brands, such as Royal Canin. The space allocated to the pet store in the form of a corner will favor the arrival on the spot of customers of the hypermarket, or even of people making the trip specifically for this purchase.
Noa could develop
Noa, for her part, will be offered an exhibition beyond measure with her reputation before the partnership. The company created in 2019 currently operates only one store located in Avranches (Manche).
However, it belongs to the group of agricultural cooperatives InVivo, owner of the Gamm vert, Jardiland, Delbard, Frais d'Ici and even Bio & Co. Capital chains, raising the possibility that other Noa corners could be created in Carrefour hypermarkets.
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