Customer mining competition through "My Points" original return campaign at 6:48 on July 1st

Pre-registration starts from 1st before the "minor point" system, where points of up to 5,000 yen can be returned by cashless payment for people who have my number card, starts in September I will. In the "minor points" system, users are supposed to choose only one payment service to receive points, so there is competition between smartphone payment operators etc. to acquire customers with their own return campaign. It's getting harder.

KDDI of au will give back up to 1000 yen points independently in addition to the maximum 5000 yen points that can be received by the system for those who chose their own smartphone payment service with "minor points".

In addition, we would like to help our customers to acquire users by supporting smartphone operations required for applying for "Minerpoints" at stores nationwide.

Yukie Tani, Manager of the KDDI Consumer Service Promotion Department, said, "I think it will be an opportunity to get attention to smartphone payments.

I would like to support those who are worried about operations, so feel free to come to the shop."

On the other hand, NTT Docomo will offer 500 yen points to those who choose their own smartphone payment service, and LINE will offer discount coupons that can be used for shopping.

Other businesses, such as Aeon, a major retailer, are also taking steps to take unique returns, and there is intensifying competition among companies to connect new systems to acquire users.