China News Service Client Beijing, June 29 (Xie Yiguan) On the 29th, the Consumer Council's "618" Consumer Rights Protection Public Opinion Analysis Report showed that the negative information mainly concentrated on live broadcasts, price competition, SMS harassment, red envelope activities, In terms of counterfeit and shoddy products, the app was named for sales of counterfeit and shoddy products, and the rollover of Luo Yonghao's live broadcast with goods.
According to the China Consumers Association, during the 20-day monitoring period from June 1 to June 20, a total of 6,488,460 pieces of information related to consumer rights protection "618" were collected, with an average daily information volume of more than 320,000 pieces.
Daily information volume of consumer rights protection information.
The live broadcast brought many negatives, Luo Yonghao was named
During the monitoring period, the China Consumers Association has collected 112,384 pieces of negative information about "live streaming".
The "slot points" of live broadcast goods are mainly concentrated in five aspects: the live broadcast goods merchants have failed to fully fulfill the obligation of publicizing the license information; some anchors, especially the "star anchor", are suspected of having the function of promoting products or the limit of use during the live broadcast delivery Words and other illegal publicity issues; product quality and goods are not on the board, the platform anchor peddles "three no" products, fake and inferior goods to netizens; live broadcast brushes fan data, sales volume and counterfeit "killing young"; after-sales service is difficult to guarantee, etc. .
For example, on June 14th, netizen @心送于你, Albee posted on Weibo, saying: Luo Yonghao's live broadcast has turned over again recently. According to customer feedback, the flowers he brought were not fresh and the petals withered. In this regard, Luo Yonghao gave compensation measures: all orders are free of charge, and double compensation!
Earlier, many netizens said that the price of the same product in Luo Yonghao's live broadcast room was much more expensive than e-commerce platforms such as Tmall and JD.com, which did not meet the "lowest price of the entire network" promoted by the live broadcast room. After price comparison, Luo Yonghao team's recording pen sold for 2448 yuan in the live broadcast, and other e-commerce platforms only need 2398 yuan. A table lamp, Luo Yonghao live broadcast room price 279 yuan, while other platforms are priced at 269 yuan. In the live broadcast, Lao Luo just shouted "link", and multiple platforms immediately gave the price of "lower than Lao Luo". "Lower than the old Luo" became a hot word on the Internet.
Platform prices are not reliable, and commodities depreciate quickly
During the monitoring period, the China Consumers Association collected 103,803 pieces of negative information about prices. There are two main aspects of price-related public opinion during the "618" period: First, affected by the epidemic in the "new place", some consumers reflect the increase in prices of fruits and vegetables, and information about the prices of vegetables and fruits and market supervision departments to investigate and deal with illegal prices More; second, most of the public opinion on prices in online shopping points to keywords such as "price reduction" and "refusal to insure the price". The depreciation of online shopping products is too rapid, which has caused strong dissatisfaction among the purchased consumers.
For example, on June 18, netizen @陈晨领地posted Tucao Redmi k30 Pro price cut too fast. "(Redmi K30 Pro) how long it took to directly cut the price by 700, who can bear it! Cut the old user leek! It is because I like Xiaomi and believe that Xiaomi bought the new mobile phone in the first time. I was worried about the price reduction soon after I bought it. Specially bought a new mobile phone. The good guy cut the price by 700 at once! It feels like a fool! Just found that the price has dropped by 900! Why can't you refund the difference! It is understandable to engage in activities to reduce the price by one or two hundred, so much! Who accepts Come on!"
Text message harassment "special efforts", "knock the door" every holiday
During the monitoring period, the China Consumers Association has collected 84,283 pieces of negative information about advertisements and SMS harassment. From June 1st to June 20th, negative information such as advertisements and text message harassment showed a slight fluctuation growth trend.
Some netizens said that some stores used coupons as a bait to guide consumers to join their store members and collect user mobile phone numbers to accurately push advertising messages for holiday gimmicks. In the past two months, the "May Day", "Children's Day", "618", three promotional rounds of precision "bombing", people are unpredictable. Even if consumers do not want to spend, they will be harassed by various advertisement text messages at least once a month.
The picture is from the report of the China Consumers Association.
Hundreds of red envelopes were snatched and only a few bucks opened
Red envelope activities have always been a common method for major e-commerce platforms to attract users and increase sales. During the monitoring period, the China Consumers Association collected a total of 31,651 pieces of negative information about shopping red envelopes, mainly related to the problem that the amount of red envelopes was too small and the red envelopes did not reach the account.
The red envelope activities that consumers vomit more are mainly: the cake stacking activity on the Jingdong platform. Some users have not received the red envelopes. "We have to wait for 10 working days to review and miss 618 perfectly." Taobao 618 ideal life train activity has been reported by consumers. The event grabbed more than 40 red envelopes and opened only 10 or more, full of sense of loss." There are also Pinduoduo users who encounter the same experience, "more than 900 red envelopes are only 8 yuan".
Online shopping encounters counterfeit goods frequently
Online shopping encounters counterfeit and shoddy is a hot spot that netizens reflect strongly. In particular, it is worth noting that during the monitoring period, the China Consumers Association has collected 8735 pieces of negative information about the App, mainly related to counterfeit and shoddy, identification fees, coupons and other issues.
For example, on June 20, netizen @孟爱神@得物App customer service said: "The right foot toe is crooked like this, how did it go through the test? Contacting for a long time did not reply, it is such a fool? Then it is obviously not visible ? Or there is no test at all? I suspect that you sell fakes directly. You just sell fakes directly, so there will be fewer people who scold you!"
According to the China Consumers Association, during the monitoring period, although the monitored "spit-out" consumer rights protection information only accounted for 18.99% of the total consumer rights protection information, a comprehensive analysis of the above-mentioned problems and typical "spit-out" problems in the network public opinion during the monitoring period The case is not difficult to find, and the signs of problems behind the slot point are worthy of vigilance.
The China Consumers Association recommends that through the interpretation of law and empowerment, legal supervision and the establishment of industry norms and other channels to promote and restrict the live broadcast to bring goods into the rule of law; through the establishment of online promotion consumer complaint publicity system, the "red and black list" forced companies to regulate behavior , Conscious integrity; speed up the promotion of consumer personal information protection legislation process and carry out various forms of publicity, education, and guidance activities; it is recommended to strengthen the training guidance and extensive supervision of e-commerce platforms, for violations of laws and regulations, overlord clauses, wonderful rules, etc. Just stick to the outcrop. (Finish)