Good industry prospects, job requirements, more training and more practice
E-commerce, new employment options (new economic orientation, graduate employment)
Source: Ministry of Commerce
Zhou Jingyun is a graduate of Jilin Agricultural University majoring in agronomy. Not long ago, he passed the online written interview and was shortlisted for Dingdong's grocery shopping management training list. "It's not easy to find a job, and I'm very happy to get a job smoothly," she said.
In this job search season, Zhou Jingyun is one of the many graduates recruited by the e-commerce network. Recently, the Ministry of Education and the Ministry of Commerce organized an online recruitment event for the 2020 college graduates in the e-commerce industry. Cui Lili, executive director of the Institute of E-Commerce of Shanghai University of Finance and Economics, believes that the launch of e-commerce online recruitment activities conforms to the development trend of the industry and can effectively combine the needs and development of the industry with the cultivation and supply of talents.
The e-commerce industry is developing rapidly and the demand for employment is widespread
In recent years, the e-commerce industry has developed vigorously and its ability to absorb employment is outstanding. In May 2019, the Ministry of Commerce's Department of E-Commerce and Information Technology released the "China E-Commerce Report", showing that in 2018, the national e-commerce transaction volume was 31.63 trillion yuan, an increase of 8.5% year-on-year; the number of e-commerce employees reached 47 million, a year-on-year increase 10.6%.
"Since this year, the online formats of fresh retail, education, medical and other industries have ushered in explosive growth. New industries and new formats have strong demand for talent." Wu Chaoming, chief economist of Caixin Securities, said that e-commerce is helping to resume work The role of resuming production and resuming business is obvious. After the normalization of epidemic prevention and control, the penetration rate of the e-commerce industry is expected to further increase, and the ability to absorb employment will also be further enhanced.
So, how many college graduates are expected to absorb employment this year in the e-commerce industry?
Zhilian Recruitment and the Renmin University of China Employment Research Institute released the "2020 University Student Employability Report", showing that in the first quarter, the Internet/e-commerce industry ranked among the 10 industries with better employment conditions. The employment market sentiment index for this industry was 3.55. Higher than the national average of 1.38, indicating that the demand for recruitment is higher than the supply of job search.
Wu Chaoming believes that if e-commerce employees continue to maintain a growth rate of 10.6%, the scale will exceed 52 million. Against the backdrop of online transaction growth, it is conservatively estimated that the e-commerce industry will add more than 5.2 million new jobs this year. Among them, college graduates will become the main growth force.
"Combining the factors such as the total number of college graduates this year and the development trend of the industry, the e-commerce industry is expected to absorb about 2 million college graduates." Yin Xia, human resources director of Suning Tesco Group, said the employment industry trends show that e-commerce Popularity is high.
Many e-commerce companies have introduced recruitment plans for college graduates. For example, Suning launched the Guan Peisheng recruitment plan and the Internet store manager project recruitment plan, and has currently recruited about 5,000 college graduates.
New business forms give birth to new occupations, and job requirements are further subdivided
In the recruitment of e-commerce, the needs of various vertical formats are also different.
The recruitment of fresh e-commerce and education e-commerce with a surge in business volume has not decreased. "This year we plan to recruit more than 1,000 college graduates, which is more than 30 times last year." Ding Dong said, the person in charge of the recruitment of grocery shopping has recruited 350 people, and the first batch of current management training students has entered the training. Xueersi School has recruited nearly 20,000 jobs this year, and its work locations are distributed in 15 cities such as Beijing and Wuhan. The demand for jobs is particularly high.
In online travel, freight e-commerce and other industries, Ctrip graduates recruit a hundred people, the main positions are background research and development, test development, front-end development. Carla provides technical, product, market and other positions, and has recruited more than 90 people.
"E-commerce companies have a huge ecosystem, so there are many types of occupations and forms of employment." Cui Lili said that many content platforms take the form of user-generated content. As long as college graduates have good ideas and can produce Excellent content can also choose to work on such a platform and realize personal value.
What are the trending characteristics of recruitment in the e-commerce industry now and in the future?
——The prosperity of new business forms has spawned a number of new occupations. "Technological innovation based on artificial intelligence, big data, and the Internet of Things is accelerating, the industry chains such as the celebrity economy are becoming clearer, and new formats such as live broadcast e-commerce, social e-commerce, and content e-commerce are developing rapidly. These are all important to the e-commerce industry. Channel management, marketing methods, business models, etc. have a profound impact, and more new positions are also emerging." Xu Deyu, chairman of Tianjin Zhuyuan Health Technology Group, said that the company’s social e-commerce platform has fully launched college recruitment and is inviting investment , Offline experience store, operation and other links have recruitment plans.
Taking live broadcast e-commerce as an example, whether it is a front-end network anchor, anchor broker, scene packer, live lecturer, live content editor, and selection of new posts, or back-end technical operation and maintenance, more and more graduates are attracted. Health joined.
——Whether it is technology, product or operation, job requirements are further subdivided. “Dynamic data collected by the intelligent terminals of Chezhihui will be modeled and analyzed by the technicians to support the operation of the front end accordingly. As the functions of the APP become more and more subdivided, the relevant e-commerce positions we recruit are also increasing Subdivision, trying to have professional people in each link to do professional things to improve the user experience." Jiang Yong, chairman of Ami Technology, said that this year plans to recruit graduates from universities specializing in embedded software, hardware, bus and firmware testing. 50 students.
——Integrated development needs compound talents. Pan Helin, Executive Dean of the Digital Economics Research Institute of Zhongnan University of Economics and Law, believes that the future industry trend will be the integration of online and offline services, and the position of e-commerce will be more closely related to the technology industry and social media. Job seekers who understand users, community marketing, and the Internet will be the key talents in the e-commerce industry.
Remote entry, strengthen training, and make graduates better employed
The reporter found that this year's graduate recruitment faces new challenges in all aspects. How to get it? How to promote employment? All household electrical appliance manufacturers are overcoming difficulties and opening up obstructions.
"Our recruitment plan this year has increased significantly compared with previous years, but we face some difficulties in the open source, selection and onboarding stages." Zhou Xiaoming, head of campus recruitment at Meituan, introduced that because of the inability to enter college recruitment announcements, Meituan targets graduates from dozens of colleges and universities Conduct employment counseling to guide students in preparing resumes, interviewing, career selection, and long-term career planning. "After nearly three months of online presentations covering hundreds of colleges and universities in China, we have received tens of thousands of resumes and we have issued thousands of admission notices."
After the offer letter was issued, new problems were encountered: some graduates were unable to join the job on-site. "After coordination, we took the lead in opening the mode of allowing students to join and work remotely, so as to dispel the worries of students. Some students who meet the on-site entry conditions and are willing to join the on-site employment also increased housing subsidies." Zhou Xiaoming said that in the next few months, Meituan will employ approximately 1,800 college graduates in 2020 and more than 1,600 interns in 2021.
How to allow graduates to quickly adapt to their positions, fully realize the matching of people and positions, and make the best of their talents?
"The best training is to put it into practical positions to practice." Yin Xia said that the Internet store manager project started this year is equipped with a perfect training mechanism. Within half a year of employment, in addition to being proficient in basic community marketing, employees also need to master skills such as supply chain management and procurement operation mechanisms.
Yin Xia believes that the threshold for recruitment in the e-commerce industry is relatively low, but the requirements for graduate practice are relatively high. Students who are interested in developing in the e-commerce industry should pay more attention to industry information and do more internships and practices. Pan Helin believes that e-commerce enterprises and universities can carry out more activities such as cloud innovation and entrepreneurship competitions, so that college students can get in touch with reality as soon as possible during school, integrate theory with practice, and adapt to work in advance under the guidance of enterprise managers.
Qi Zhiming