Responding to the Epidemic Impact on Airlines to Speed ​​Up Product Innovation

The ticket market welcomes unlimited flight packages

  (News reporter Liu Xiaoyan) Recently, due to the epidemic's quiet air ticket market, new phenomenon-level products have appeared, and many airlines have launched unlimited flight packages, which have been well received by the market.

  On June 18, China Eastern Airlines limitedly released the "Weekend Free Fly" product through its own APP channel. Consumers can enjoy ticket purchase services such as "unlimited weekends" and "domestic flight" at a price of 3322 yuan. Subsequently, China Airlines also released an unlimited number of flight packages nationwide, unlimited flight rights for more than 100 routes, the price is 2999 yuan.

  Jia Hao, who successfully bought the new package of China Eastern Airlines on the evening of the 18th, can't wait to experience "flying as he pleases". "I have bought a ticket from Shanghai to Guangzhou, plus two fuel tickets cost a total of 100 yuan." Jia Hao searched for a round-trip ticket on the Eastern Airlines app, and the exclusive channel for "Flying on the Weekend" ticket purchase appeared in the economy class price In the first column, click to enter, and you can purchase an economy class ticket by paying 50 yuan in fuel charges if there are more than one ticket.

  While being popular in the market, the industry also has a positive attitude towards airline product innovation. "It is a'from 0 to 1'breakthrough, breaking the triple barriers of technology, products and airline revenue management." Ms. Xu, the head of the Qunar network ticketing department, told reporters that the airlines were packaged through products. All routes, which increases the flexibility of ticket purchases.

  At the same time, some analysts believe that the emergence of package products has certain characteristics. During the epidemic, weak market demand, large-scale refunds and other conditions disrupted the airline's revenue management system, which prompted the appearance of "flying on the weekend" phenomenon-level products.

  As an innovative product, the "free flight" and "unlimited" packages also face some problems that need to be solved. Industry insiders analyzed that traditional airlines usually take part in aviation services, and the front-end technical problems are solved by OTA companies. The test water of this product is only sold on China Eastern APP and not distributed to other OTAs. In fact, it is a challenge to the airline system . At the same time, new package products may also face tests in terms of service, operation, and revenue in the future.

  Some experts said that airlines are actively seeking changes in the face of industry challenges brought about by the epidemic, and innovating product forms is a manifestation of adapting to changes in the times and social needs. Only by allowing consumers to really benefit, and giving consumers more space for price comparison and balanced calculation in a diversified form, can a long-term harmonious market relationship be promoted.

  Liu Xiaoyan