To attract city dwellers wishing to change their lives after confinement, Haute-Vienne is launching its promotional campaign called "Smile you breathe". And to attract the most reluctant, the department is organizing a competition until July 10. It should allow 15 families to win a weekend in order to come and taste "the quality of life" of the 375,000 inhabitants of the department which has only one municipality of more than 15,000 inhabitants (Limoges).
The promotion campaign also touts the “economic dynamism” of Haute-Vienne, around big names in the industry such as Legrand, Renault Trucks, Valéo as well as its “leather, luxury, textiles and fine crafts” sector or its 20,000 SMEs / SMIs. It also highlights real estate prices, which are very accessible. “We always take the example of the Parisian who has an F1 and who locally can, for the same price, acquire a large house with a garden. It is a global life change that we propose to support, ”underlines Marie Lees, director of marketing and communication at the Chamber of Commerce and Industry (CCI).
The house with garden, new Grail since the deconfinement https://t.co/PNGlyZ6vrF
- 20 Minutes (@ 20Minutes) May 26, 2020"During confinement, we thought that the craze for teleworking could allow us to attract people with a professional and personal project," explains Marie Lees. Fiber (optical) is installed everywhere. And we have positions to fill, especially in fields of excellence such as industrial ceramics, high-tech companies or forestry. "
"Our rural department suffers from an image deficit"
According to the president of this department of the former Limousin region, Jean-Claude Leblois, "this attractiveness campaign is intended for residents of large cities": "Our department, rural, suffers from an image deficit. We do not wish to cheat on this reality but on the contrary to enhance its quality of life, like its central position in France. "
Laou, a local start-up which offers to put businesses and workers in touch who want to find “a fulfilling job in the provinces”, launched during confinement “a cost of living calculator”, which some 5,000 people used to assess how much their life change would cost them. And according to co-founder Aurore Thibaud, "users realize that they don't necessarily lose purchasing power".
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- Limousin
- Covid 19
- Confinement
- Deconfinement
- Coronavirus
- Economy