China News Service Yiwu, June 24 (Reporter Xi Jinyan) From June 21 to 23, the 2020 China International Electronic Commerce Expo and Digital Trade Expo will be held in Yiwu, Zhejiang. The three-day exhibition period attracted 53,850 people to visit and negotiate, and reached 61,000 cooperation intentions on site, with a turnover of more than 1.12 billion, a year-on-year increase of 10.2%.
It is reported that the theme of the exhibition is "a new era of digital trade and a new future of e-commerce". There are digital trade exhibition areas, well-known e-commerce platform exhibition areas, cross-border e-commerce exhibition areas, e-commerce demonstration cities/model bases/cross-border e-commerce comprehensive test areas, etc. The ten major exhibition areas focus on the display of new achievements, new technologies, new products, digital trade, live streaming formats, high-quality online goods, express logistics, financial payment, technical services and other e-commerce industry chains at home and abroad.
Live broadcast of "Bringing Goods" Photo by Xi Jinyan
This exhibition has set up 2018 international standard booths, with 1038 exhibitors (95% exhibitors outside Yiwu City and 73% companies outside Zhejiang Province), an increase of 10% year-on-year. Among them, the proportion of domestic manufacturers participating in the exhibition has increased by 23% compared with the previous session (for example, food manufacturing companies have increased more than 3 times compared with the previous session, and apparel companies have increased nearly 2 times compared with the previous session), reflecting the domestic manufacturers’ There is strong demand for exhibitions and markets to open up domestic and foreign sales channels.
Jiang Yumei, the person in charge of Yidu Aidu Clothing, told reporters that the epidemic has also brought new thinking to the development of enterprises. "Before we have been doing OEM for brick-and-mortar store brands, the amount of orders has been reduced a lot after the outbreak."
Photo by Xi Jinyan at the 2020 China International E-Commerce Expo
Noting the live broadcast outlet, during the epidemic, Jiang Yumei used the live broadcast platform to promote products and also conducted online live broadcast training for the dealers, which was surprisingly good. Jiang Yumei said that through this exhibition to find more customers, they can also enrich themselves and master more "live streaming" skills.
At this e-commerce expo, many well-known live broadcast platforms and MCN institutions showed live celebrity live streaming, short video production, WeChat applets and other hottest "carrying goods" skills; the "PLUS version" live broadcast room was directly moved for the first time. Meeting, "Dance" with the online celebrity live broadcast stage... The exhibition builds a physical space for the interaction between "net goods" and "live broadcast" for upstream and downstream companies, allowing traditional enterprises to use new live broadcasts and other new formats and technologies to open new markets and welcome New opportunities.
Live broadcast of "Bringing Goods" Photo by Xi Jinyan
The three-day exhibition period attracted 53,850 people to visit and negotiate, down 15.8% from last year, but the average age of the audience dropped from 35 years last year to 29 years this year, which is more in line with the current average age of e-commerce practitioners.
According to statistics, the on-site cooperation intention reached 61,000, and the turnover exceeded 1.12 billion, an increase of 10.2% year-on-year. A total of 14 promotional conferences and forums were held during the same period, with over 2,500 participants. A total of 78 visiting teams were received, with a total of 3650 people. The "E-commerce Cloud Expo" was launched simultaneously with the offline exhibition. It accurately connected 1256 target companies and watched a total of 250,000 online views. (Finish)