Why all kinds of film and television drama clips are full of short video social platforms
Is it a new way for netizens to make money or is there a new chain of profits for businesses to announce movies and TV dramas?
Short video ahead spoilers who is the push hand
"2 episodes are updated every Tuesday to Thursday at 20 o'clock, VIP is the first to watch; VIP on-demand, star diamond members unlock for free, update to 6 episodes / 12 episodes in total..." How to broadcast the drama "The Secret Corner".
However, the clips played under an account on a short video platform already have 5 small videos, each with a length of about 2 minutes and 50 seconds, and the content involves the original episode 6-this is just for ordinary VIP users. The latest episode you can watch.
"How did you achieve this kind of spoiler in advance?" a reporter from the Beijing Youth Daily asked the owner of the account, "Little Ichiro Cool, who loves editing" (hereinafter referred to as Little Ichiro Cool). "The mountain people have their own plans." The other party replied.
Mysterious exchange group
998 yuan to learn from teachers
"Dare to ask how this'wonderful plan' can be learned?" The reporter of the Beiqing Daily added WeChat with "Little Mushroom Cool".
"Worship under my door, I will teach you." As the other party sent a poster of a certain media company, he said, "Online teaching, one-on-one."
The poster reads: "The 998 yuan teaching is a mobile phone, no computer is needed... Teaching content: teach you how to get popular, details of popular skills, video editing ideas, free resource docking, live streaming, live streaming, late stage Monetize etc."
"Little Mushroom Cool" claims to be a member of this media company team. In her circle of friends, a reporter from the Beijing Youth Daily saw a screenshot of "One and One Media Apprentices Exchange 1 Group." The screenshot showed that the group had 500 members.
This company is an MCN organization (MCN organization is a joint professional Internet content producers influential in several vertical fields, using its own resources to provide professional services and management such as content production management, content operation, fan management, commercial monetization, etc. Institution-Editor's Note), the group owner who used this company logo as the avatar sent a message saying: "Tonight at 11 o'clock, I will notify the advertisement in the group. This advertisement requires 50 accounts, and more than 50,000 fans can do it ."
Xuanfa Economic Chain
Video likes 10,000, additional reward 500 yuan
In the circle of friends of the account owner, reporters from the Beijing Youth Daily saw screenshots of the so-called community.
The full name of the community is "XXXX Media MCN Community". There are 126 people in the group, and the name displayed by the group owner is "Wuzhou Job Number".
The screenshot shows that the group owner informs everyone in the group: "The April trumpet mission announces the screening group... This mission is a sweet drama announcement, tentatively set at less than 500 points and a guarantee of 100 yuan, higher than 500 points Like, the number of fans is 10,000-50,000 (excluding 50,000), the account is 200 yuan, and the 50,000-100,000 is 300 yuan. If the number of likes exceeds 10,000, an additional 500 yuan will be awarded..."
According to the Beiqing Daily reporter’s observation, 998 yuan was paid for “apprenticeship”. After apprenticeship, there is an opportunity to enter a certain MCN group. Profit. This is the "economic" chain behind the 998 yuan video editing tuition fee.
According to "Little Mushroom Cool", she has worked with many industry head ministers on video platforms. However, when the reporter from the Beijing Youth Daily asked her, "Is iQiyi working with you now, including "The Secret Corner", are you authorized to make the announcement?", the other party no longer responded.
At the same time, according to a person in the film and television industry, some new dramas will be released, and some self-media people will be warmed up on social platforms to attract popularity and attention for the new dramas by spoilers and hype topics in advance. During this period, the brokerage company gave some advertising fees to the media.
Account push video
Or an intermediary company to pay for advertising
However, a reporter from the Beijing Youth Daily noticed that, in addition to new movies, many clips played by film and television editing accounts are old movies. For example, a short video account once edited and played the clip of the popular costume drama "Knowing No", accompanied by the description "Zou Xiaoniang is really a good hand and playing a sparse" and the key to #赵丽颖#知不是#影视博客#原原# Words, with 76,000 likes and 846 comments.
Is it authorized to edit these old films? What are the benefits behind the old film fragments?
In response, reporters from the Beijing Youth Daily contacted the owner of a popular account on a short video platform in the form of business cooperation. Many video clips of movies and TV shows on his platform were already released in public. He said: "Because this (film and television drama) is released and can be viewed directly on the Internet, it is possible to play video clips of the film and television drama without the consent of the producer. I think there is no infringement, otherwise, on the platform These videos cannot be played anymore."
The man also told the Beiqing Daily reporter that on the short video social platform, fan traffic is temporarily unable to make money, but instead attracts advertisers to place video ads. A video is charged 3000 yuan, and the duration is controlled within 1 minute. As long as the content is high quality, fans love to watch it. After receiving the platform recommendation, the advertising effect will be much better.
"On our platform, the various clips of film and television dramas cut together are not calculated according to advertisements. We are only used to attract fan traffic. Some classic clips of film and television dramas sent by some intermediary companies are directly edited by them. After paying us the advertising fee, it was recommended on my platform." The man said finally.
Is it considered infringement?
Lawyer: Self-promotion is no problem
Attorney Wang Jun, who is good at representing intellectual property cases, told Beiqing Daily that editing and uploading short videos of movies and TV dramas without the permission of the film party is an act of infringing the copyright of the right holder, and also violated the entry into force on April 28 this year. The relevant provisions of the "Beijing Audition Performance Treaty", that is, unauthorized use or dissemination of performance works.
"It needs to be pointed out that the specific situation needs to be analyzed in detail. If the short video platforms are relevant, they have interactive relationship with the drama side and the film and television producers. The propaganda party provides relevant materials, and even says that the propaganda party is short The video platform has its own account, and doing self-promotion will be no problem." Wang Jun said.
The reporter of the Beiqing Daily also noted that just recently, the National Copyright Administration, the Ministry of Industry and Information Technology, the Ministry of Public Security, and the National Internet Information Office jointly launched a special action to combat online infringement and piracy "Jianwang 2020", which is a continuous development across the country. The 16th special action against online infringement and piracy will severely crack down on infringement and piracy in the field of short video and the distribution of infringing and pirated works through streaming software and hardware.
It is understood that this special action will be carried out from June to October. It will carry out special rectification of the copyright of audiovisual works, in-depth development of special protection for the copyright of cinema film networks, severely crack down on infringement and piracy in the field of short video, and severely crack down on streaming media. Software and hardware spread infringing and pirated works, and close a batch of malicious infringing social platform accounts.
Text / Beiqing secret visit group