China News Service, Jinan, June 18 (Sha Jianlong) Focusing on the important role of e-commerce in lifting people out of poverty and promoting rural revitalization, Shandong Innovation promotes "e-commerce enterprises + poor households" and "e-commerce enterprises + cooperatives + poor households" Poverty alleviation models such as "characteristic products + cooperatives + e-commerce service providers + e-commerce platforms" promote poverty-stricken households to integrate into the e-commerce industry chain to achieve income growth and help overcome poverty.
Shandong Provincial People's Government held a press conference on the 18th to announce the development of online sales in the province. According to Xu Bingbo, a second-level inspector of the Shandong Provincial Department of Commerce, a series of typical models emerged in Shandong in the promotion of poverty alleviation by e-commerce. For example, Sishui County implemented a rural empowerment project in Shengshuiyu Township, built a platform for Shengshuiyu Village Empowerment Mall, and explored a new model of e-commerce poverty alleviation with “one brand, thousands of stores, and 10,000 channels”, and has enabled the empowerment of poor households. There are 2009 stores and 60 collective stores in the village, with sales revenue of 1.17 million yuan (RMB, the same below).
In Yinan County, Yimeng Dani E-commerce Company of Shuanghou Town established a poverty alleviation and employment workshop and a purple potato planting base through the "e-commerce + base + production and processing + user" business model. In this way, 50 poverty-stricken households were established and 94 people realized an increase in income per capita of more than 4000 yuan.
Xu Bingbo, a second-level inspector of the Shandong Provincial Department of Commerce, introduced the development of online sales in the province. Photo by Sha Jianlong
"E-commerce can not only help lift poverty, but also promote rural revitalization." According to Xu Bingbo, Shandong is vigorously promoting the construction of e-commerce into rural demonstration counties. There are currently three batches of 19 counties to carry out comprehensive demonstration work of e-commerce into rural areas, including 2017 7 counties in 2018, 4 counties in 2018, and 8 counties in 2019. This year the recommendation was reported to 6 counties, which have not been officially approved yet. Since the implementation of the comprehensive demonstration work, the Shandong Business System has centered on the tasks of assisting in poverty alleviation and rural revitalization centers, establishing and improving the county-level rural e-commerce service system, promoting the integration of county-level express logistics resources, expanding the agricultural product ascending channels, and accurately establishing and establishing cards. Poor households have successfully completed various tasks.
Xu Bingbo revealed that in strengthening the guidance and training for e-commerce practitioners and small and micro e-commerce enterprises, Shandong has carried out a total of 95,257 e-commerce trainings, including 6,134 grass-roots government staff and 89,123 returnees (including 6,985 poor people, disabled 514 person-times); 4,171 new online merchants have been added, driving 10,514 people in employment. From January to May 2020, Shandong focused on incubation training on the promotion of agricultural products in live broadcasts and short videos, with a total of 13,881 person-times of training, and 12,447 person-times of rural youth, returning farmers and small and micro enterprises participated in the training, and new online merchants were added 1866.
"The basic problem is that express delivery can't enter the village because the cost is too high. To allow farmers to enjoy the same'treatment' as urban residents." Xu Bingbo said that Shandong will increase the integration of logistics express delivery resources, focus on joint delivery and reduce logistics costs, Develop smart logistics. At present, Shandong has an average of 5-6 integrated express logistics companies in each county. Among them, Pingyi County built a "point-line-net" rural logistics distribution system with county-level express logistics turnover center as the distribution center, town-level service center as the transfer station, and village-level service station as the specific sending and receiving point, while introducing Xiniao The system enables multiple courier companies to sort together, collects data centrally, and connects with county e-commerce to enter the rural e-commerce logistics information interaction platform. The sorting efficiency is increased from 4000 pieces per hour to more than 20,000 pieces. The sorting time is increased from the original The 5-6 hours has been shortened to 2 hours, and the express service coverage has increased from 52.6% to 100%.
It is understood that the Department of Commerce of Shandong Province will continue to play an active role in e-commerce in anti-epidemic supply, anti-foreign trade export obstruction, and promote market consumption, and encourage various market players, including self-employed and small and micro enterprises, to use E-commerce platform and foreign trade export platform for operation and sales. (Finish)