China News Agency, Beijing, June 16 (Xia Bin) "I can feel the'China speed' in this epidemic. From the control of the epidemic to the resumption of production and production, and then to the demand, the speed is really very fast and very strong. This Depends on China's own strength and the strong support of the government, as well as the common aspirations of the people, we can see that China's entire market is picking up faster than other countries." Amazon China Vice President Li Yanchuan said.

  Recently, Li Yanchuan said in an exclusive interview with China News Service in Beijing that China has demonstrated its ability to respond to emergencies, stable market demand, and government action in combating the epidemic. The "China Speed" is impressive. Let every foreign investor and enterprise have more confidence in the Chinese market."

  According to data from Amazon China Watch, China's overall sales started to pick up in April and May. Li Yanchuan believes that stimulating consumption is crucial for government support on the demand side. To find ways to boost consumer confidence, on the supply side, cross-border e-commerce must step up recovery of logistics capabilities, upgrade technology, and practice "internal power."

  "Cross-border online shopping, especially the business of cross-border imports, China has maintained a rapid growth of nearly 50 points per year in the past five years. The overall business scale is about more than 50 billion yuan (RMB), and the space is still very large." Li Yanchuan pointed out that cross-border online shopping in the Chinese market will show three major trends in the future.

  First, there is huge space and the rise of consumers in non-first-tier cities. Li Yanchuan pointed out that in addition to first-tier cities such as Beijing and Shanghai and some coastal cities, the total amount of cross-border online shopping for consumers in second- and third-tier cities has risen very fast. "Because China is a market of more than one billion people, I think the space is still huge."

  Amazon's recently released "2019 Cross-border Online Shopping Trend Insight Report" mentioned that with the rapid decline in education and consumption upgrades in the Chinese market, the annual growth rate of total consumption is concentrated in Haitao, such as Aral, Huai'an, and Zhoukou. ". In addition, in terms of per capita consumption, Fushun, Xingtai, Guangyuan and other third- and fourth-tier cities ranked among the top three per capita consumer cities, while Beijing and Shanghai ranked only 26th and 33rd.

  Second, the more "wisdom", the key to consumer shopping is trust. Li Yanchuan said that compared with the past, customers are more and more wise in shopping, especially in cross-border shopping, customers will seek a more trust.

  "Because if you buy something offline or in a nearby store, it may be easier to have some discussions with customers on the service, but cross-border online shopping is completely online, unlike the physical store you can experience immediately, so trust It is very important." Li Yanchuan predicted that cross-border online shopping during the epidemic will allow customers to find "who are more trusted cross-border e-commerce suppliers."

  Third, technology is increasing, and Internet innovations are emerging one after another. "We see that the technical content of the entire cross-border e-commerce industry is very high. Amazon has made some innovations from product selection to logistics, from business to marketing," Li Yanchuan pointed out that relying on Internet technology innovation, It can make products find consumers more accurately and provide a more satisfactory experience. Industry progress must be synchronized with technology, so as to achieve great development.

  He particularly emphasized that Amazon will spare no effort to invest in technology and innovation in the Chinese market, hoping that whether it is on the mobile phone or web design, as well as more intelligent and personalized recommendations, Amazon can maintain "China speed" in China. (Finish)