[Same period] Shi Linjiao, "Net Red", Shibadong Village, Xiangxi, Hunan

  This is our local pig pork bacon in western Hunan, especially in our villagers’ homes, especially during the Chinese New Year period. Every household will kill the pigs themselves, and then use more pork to smoke to make bacon. There were no conditions for preservation before, so our villagers are very smart and made After this bacon can be stored for a long time, then we can guarantee that we will have meat every day for some time later. This bacon is a relatively good meal, very fragrant.

  [Commentary] In the picture, the girl who introduced Miao's bacon in a live broadcast on the China News Network is named Shi Linjiao. He is 24 years old and is a Miao girl born and raised in Shibadong Village, Xiangxi, Hunan. At the beginning of 2020, she quit her job in Changsha, returned to her hometown and the village to start a live broadcast, promote the cultural beauty of her hometown, and sell agricultural products for villagers online.

  Shi Linjiao's hometown of Shibadong Village was once a traffic-scarred and extremely poor Miao Village in the deep mountains. In the past, in order to make a living, the young people in the village left their homes early and went out to find their way. However, after the important concept of "precision poverty alleviation" was first proposed here in November 2013, the earth-shaking changes have taken place in Shibadong Village. Young people have come back one after another, either to open farmhouses to develop rural tours, or to use themselves outside. The skills learned have been adapted to local conditions to develop the industry. Shi Linjiao, who graduated from college in 2019, is one of them.

  [Same period] Shi Linjiao, "Net Red", Shibadong Village, Xiangxi, Hunan

  Then I used to have some experience in short video creation outside. I want to take it home, then use these professional skills I learned outside, and then send it to the Internet to let more people discover The beauty of our Miao Village, the characteristics of our western Hunan, and the introduction of the eighteen-hole beautiful cuisine, as well as some of the humanistic customs, what are the various aspects of the promotion, so it is (2020) at the beginning of the choice to come back .

  [Commentary] With the idea of ​​promoting his hometown and helping farmers to increase income, Shi Linjiao and two other small partners in the village, Shi Zhichun and Shi Kang, set up a studio together, by shooting short videos and live broadcasts, On the Internet platform, lead netizens to appreciate the beautiful scenery of Shibadong Village, experience the Miao Village life and Miaojia cuisine on the high mountain, and also help the villagers bring goods to sell special agricultural products.

  [Same period] Shi Linjiao, "Net Red", Shibadong Village, Xiangxi, Hunan

  The first video is to hang out the specialties of our hometown, and then sell the goods in short supply at first, help our hometown to sell our Xiangxi gourmet bacon, and then our local eggs, and local honey.

  [Commentary] Shi Linjiao said that the first short video shot by him and his friends unexpectedly received more than 160,000 likes and more than 7,000 comments. Soon the account fans rose to nearly 100,000, and she also became "Net Red" in the 18th hole of Miao Township. Shooting short videos and bringing live goods to make the specialty products in the village more popular, and even out of stock, Shi Linjiao and his friends sprang up an idea to promote the more remote cottages in western Hunan and help them also open the sale The sales of specialty products eventually developed into an industry. In this way, more villagers no longer need to be separated from each other, making money and living away from their hometowns.

  [Same period] Shi Linjiao, "Net Red", Shibadong Village, Xiangxi, Hunan

  Because we help them to open up sales, some of them, like some of our counties more like poor households, or ordinary farmers, he does not need to work outside, he can work at the door, then he will definitely Choose to stay at home, then this is also some of our next goals.

  Reporter Xu Zhixiong Fu Jingyi reports from Hunan Xiangxi

Responsible editor: [Luo Pan]