China News Agency, Beijing, June 10 (Reporter Li Xiaoyu) Affected by the epidemic, the 127th Canton Fair will be held online. Li Jinqi, deputy director and secretary general of the Canton Fair and director of the China Foreign Trade Center, said on the 10th that this session of the Canton Fair will use Google and Facebook and other new media to carry out global marketing and promotion. Overseas buyers can visit the exhibition online and negotiate purchases at any time.
At the press conference held on the same day, Li Jinqi said that this session of the Canton Fair will make full use of information technologies such as the Internet, big data, cloud computing and artificial intelligence, and set up a 10×24 hour exclusive live broadcast room for exhibitors with full time and space, strong interaction, and orientation. . Buyers can easily access related exhibits while watching the live broadcast, and there are a variety of communication tools to help buyers and sellers communicate in real time and interact to improve the effectiveness of online negotiations.
He said that overseas buyers of this Canton Fair do not need to register in advance, they can log in at any time during the opening of the exhibition to register for the exhibition and negotiate purchases. In addition, there is no limit to the number of exhibits uploaded, and companies can display the brand image in multiple dimensions through pictures, videos, 3D and other formats. Many of the world's premiere and Canton Fair products will be unveiled in a concentrated manner.
In view of the problems that the online form may not be able to fully feel the product texture, cannot interact with the product, and the business negotiation is subject to the information level of various countries, Li Jinqi said that he will make full use of the Internet's digitalization and precise positioning features to intelligently push the product supply information released by exhibitors. To the group of buyers with a high degree of demand matching, it facilitates the conclusion of intentional orders and helps exhibitors to efficiently connect with buyers.
The Canton Fair has been held for more than 60 years so far, and is known as the "barometer" and "wind vane" of China's foreign trade. (Finish)