China News Service, June 10, 10th, Li Jinqi, deputy director and secretary general of the Canton Fair and director of the China Foreign Trade Center, said that the 127th Canton Fair will expand the coverage of the buyer group by simplifying the online registration process for domestic buyers, and create cross-border Various measures such as region, strong interaction, and all-weather live broadcast room have promoted the online Canton Fair to be more efficient and convenient in displaying, negotiating and trading.

Data Map: The second phase of the 126th China Import and Export Fair (Canton Fair) opened at the Pazhou Complex in Guangzhou. This phase mainly showcases daily consumer goods, gifts and home decorations. The picture shows the exhibition site. China News Agency reporter Ji Dongshe

　　On June 10, the Ministry of Commerce held an online special press conference for the 127th Canton Fair to introduce the relevant situation of the Canton Fair and answer questions from reporters.

　　At the meeting, a reporter suggested that there are some restrictions on the online Canton Fair compared to the offline physical exhibition. What considerations does the Canton Fair have in solving these problems? What preparatory work has been done?

　　Li Jinqi pointed out that the 127th Canton Fair has taken a series of measures to promote display, negotiation and trading on the basis of the characteristics of online hosting based on the wisdom of the Canton Fair.

　　Li Jinqi emphasized that the Canton Fair requires and encourages exhibitors to upload texts, pictures, videos and other forms of exhibit materials. As far as possible, the key information of online exhibits is complete, and the display effect is three-dimensional, rich and dynamic.

　　Secondly, the Canton Fair creates cross-regional, strong interaction, and all-weather live broadcast rooms to help exhibitors create real-world marketing interaction effects and conduct offline interactive exchanges with visitors or specially invited buyers.

　　In addition, the Canton Fair provides background information on the integrity of both parties to the transaction to reduce the credit risk of the transaction; it provides various forms of communication tools such as instant online communication and video conference appointments to promote smooth communication between the parties. At the same time, in order to respect and ensure the privacy of B2B trade, both parties to the transaction can also choose third-party tools to conduct in-depth negotiations and establish orders and other follow-up processes.

　　Li Jinqi mentioned that the Canton Fair has made full use of the characteristics of the Internet's digital precise positioning to improve the efficiency of supply and procurement docking. The product supply information released by the exhibitors can be intelligently matched to the buyer group with high demand matching through the big data intelligent matching of the supply and demand panel, facilitating the intent order to be reached, helping the exhibitor to efficiently connect the buyers, and reducing the occurrence of demand mismatches. Of invalid communication.

　　The Canton Fair simplifies the online registration process for domestic buyers and expands the coverage of the buyer group. Li Jinqi said that the online holding of this Canton Fair will moderately reduce the registration standards for domestic buyers, stimulate the participation of domestic procurement groups and individual visitors, and further expand the coverage of the buyer group and the scale of professional buyers.

　　Li Jinqi also pointed out that this year, affected by the epidemic, the world's trade environment is more severe and complex. As the world's largest trade event, the Canton Fair is of even greater significance for both suppliers and buyers. Many overseas buyers believe that the quality of Canton Fair participation is high and the exhibition facilities are complete. The online hosting of this Canton Fair will help stabilize the global supply chain and the procurement channels of buyers.

　　Li Jinqi also mentioned that at present, all the application systems of the Canton Fair online platform have been fully developed and tested, and will be officially launched on June 15.