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LG Chem sold its LCD business, once a flagship industry, to a Chinese company.

It's about organizing the areas pursued by China's low-cost offensive and focusing on other businesses.

<Reporter> This

is a 65-inch LCD TV sold at a large supermarket.

The price difference between Samsung and LG TV is so great that it is called'half price TV'.

This is possible because the largest proportion of LCD panels in cost is made in China.

It has been a long time since the LCD market, which Korean companies have been plunging into, has fallen to China, where low-priced products are pouring out.

It is also predicted that China will supply more than half of the world's large LCD panels next year.

In particular, the'polarizing plate' that attaches to the front of the LCD backlight and transmits light is an essential material that accounts for 10% of the cost, but now it is easily made by Chinese companies.

In the 1990s, Japan's monopoly technology was difficult to localize and remained the world's No. 1 for over 10 years, but China eventually caught up.

[Suk Joon-Hyung/Hanyang University Department of Convergence Electronics Engineering: Not exactly the'high level' stage, but it doesn't have the price competitiveness as a Chinese film maker polarizer, and honestly,'I'm coming'… .]

Today (10th), LG Chem announced that it will sell the LCD polarizer business field to a Chinese company for 1.3 trillion won.

Samsung Display and LG Display have also declared'Tal LCD' one after another.

[Nam Sang-wook/Associate Fellow, Korea Research Institute of Industry: As much as China pursued (Korea) LCD, and as Korea pushed Japan, the possibility of (OLED) chasing naturally exists. Will the Korean display industry continue in the future, or It is a situation where we are completely pushed to China.]

Our strategy is to focus on the next generation display OLED or automotive LCD polarizer business, which still has a large technological gap.

(Video Editing: Hwang Ji-young, CG: Seong-beom Jang and Myeong-hwan Bang, VJ: Min-gu Jung)