30% discount on 5G packages for recurring purchase subsidies, "War"
5G packages are as low as 88 yuan, and there are contract periods for enjoying discounts; operators are accelerating the popularization of 5G packages, and price reduction may be the key
The Beijing News reporter recently visited the three major operators' Beijing business offices and found that users can now enjoy the original price of 128 yuan 5G packages at a minimum price of 88 yuan, and the discount strength has reached below 30%. However, these discount activities also have a contract period limit ranging from one to two years.
During the visit, the staff of the business hall highly recommended the operator's various preferential purchase activities. Taking China Telecom Orange's installment as an example, if a customer handles a 199-yuan 5G package, Xiaomi's latest 5G mobile phone Redmi 10X with an original price of 1599 yuan can be won with only 159 yuan.
Now, it has been one year since the issuance of 5G commercial licenses, and 8 months have passed since the official commercialization of 5G. In addition to network construction, the introduction of various preferential measures by operators is accelerating the popularity of 5G services. In this regard, experts told reporters that the price of 5G mobile phones has now dropped to below 2,000 yuan. If operators want to make 5G packages mainstream, they may need to lower the threshold for users to use 5G packages.
China Mobile recently revealed that as of the end of May, more than 55 million 5G subscribers have been developed. Coupled with telecommunications and China Unicom, China's 5G package users will reach nearly 100 million.
5G packages are as low as 88 yuan, and operators have set contract thresholds
The Beijing News reporter called Beijing Mobile customer service as an ordinary user and learned that China Mobile's 5G package has fallen below 100 yuan, with a minimum of 88 yuan.
The customer service said that if the user's original package is at 58 yuan or less, it can be discounted by 40 yuan, and the 128 yuan 5G package can be enjoyed at the price of 88 yuan. However, this preferential contract needs to be bound for two years. Another preferential way is that there is no price discount, but the monthly talk time is increased from the original 200 minutes to 500 minutes, and the binding period is also two years.
On June 8, at a China Mobile business hall in Haidian District, the staff checked the reporter's package and said that because the reporter's original 60 yuan package stall exceeded the 58 yuan limit, if you want to enjoy the discount, you must apply at least 158 For the yuan package, the discounted price is 108 yuan. If you apply for a 198 yuan package, the preferential price is 138 yuan. The discount is less than 30% off and the highest is close to 25% off.
The package price also broke through 100 yuan and Beijing Unicom. The customer service of Beijing Unicom told reporters that you can now enjoy 5G package discounts with pre-stored phone charges for different gears. The original price of the 129 yuan 5G package is now 90 yuan, and the original price of 159 yuan is 111 yuan after the package discount. However, users need to choose a one-year or two-year contract.
In contrast, Beijing Telecom’s original 129 yuan 5G entry package now has an activity price of 103 yuan, and the preferential activities also have a two-year contract period.
The subsidy “offensive” reappears, and the installment discount can exceed 1,000 yuan
The Beijing News reporter noted that the staff in the business hall recommended the preferential purchase activities launched by their own operators even more. This type of activity cannot be used in conjunction with package discounts, but users can receive price discounts ranging from hundreds to thousands of yuan when handling packages.
Taking the China Telecom Orange installment as an example, the staff introduced that consumers use orange installment purchases and apply for a 129 yuan stall 5G package, the terminal price of the purchase can be reduced by 585 yuan, and the interest-free amount of 135 yuan will be Monthly return to the user's mobile phone account, after superimposing a total of 720 yuan discount. By analogy, the 169 yuan package discount is 1200 yuan, and the 199 yuan package discount is 1440 yuan.
Under this offer, if you apply for a 199 yuan orange installment, Xiaomi Redmi 10X with the original price of 1599 yuan will cost only 159 yuan, the original price of 2199 yuan will be 759 yuan for the Honor X10, and the original price of 4188 yuan for the Huawei P40 will be 2748 yuan.
In a business hall of China Mobile, the slogan "Monthly payment 188, 5G mobile phone brought home" was prominently printed on the promotional page placed on the counter. According to its introduction, users pay 188 yuan per month to enjoy 200 minutes of voice and 30GB of data, as well as 300 megabytes of broadband, while also getting a Xiaomi Redmi K30 5G mobile phone worth 1999 yuan. If you pay 238 yuan a month, you can get the glory V30 worth 3699 yuan.
However, the small print at the bottom of the promotional page also suggested that to enjoy the preferential purchase amount, you need to apply for a mobile 5G credit purchase contract. During the contract period, users can change to a 5G package with a higher monthly fee, but they cannot be changed to below the contract level. Package or non-contracted package.
In addition, according to the staff of a business hall of China Unicom, Unicom's current machine purchase discounts range from 800 yuan to 1200 yuan.
Industry insiders pointed out that one-year or two-year package contracts and various preferential purchases and even free purchases are common promotion strategies used by operators in the early stages of network upgrades. The era of 2G for 3G and 3G for 4G has been common. In the transition from 3G to 4G, operators have been very subsidized in order to promote the maturity of terminals. In many activities that bundle packages to send mobile phones, the subsidies even accounted for more than 40% of the total mobile phone price. These strategies not only allow users to quickly switch to a new generation of packages and terminal products at a lower price, but also can lock in these users when the package prices fall in the next one or two years. Users can make choices based on their own needs, integrating short-term needs and long-term costs.
The popularity of 5G packages is accelerating, experts: price reduction is more important
Last October 31, 5G was officially put into commercial use. The 5G packages of the three major operators all started at 128 yuan or 129 yuan, which made many people discouraged. In 2020, the outbreak of the new coronary pneumonia suddenly broke out. The wave of 5G replacements expected by many parties came later than expected. Some voices pointed out that the wave of 5G replacements in 2020 "may not come."
However, after the epidemic, mobile phone consumption began to recover gradually. A report released by the China Information and Communications Research Institute in May showed that the overall domestic mobile phone market shipments in April were 41.728 million units, a year-on-year increase of 14.2%, ending an 11-month continuous decline. Among them, 5G mobile phone shipments accounted for nearly 40% of the share.
At the online forum for the first anniversary of 5G licensing held on June 6, Jianqin, deputy general manager of China Mobile, said that by the end of May, China Mobile had developed more than 55 million 5G package users. Coupled with telecommunications and China Unicom, China's 5G package users will reach nearly 100 million. This means that in the 4G era, users with relatively high tariffs and easy transfer to 5G packages have already been developed, and how to further expand the 5G package market has become a problem facing the three major operators.
Independent telecommunications analyst Fu Liang pointed out in an interview with the Beijing News reporter that compared with terminal subsidies, the more important thing for operators is to lower the package price. Now the cheapest 5G mobile phone is less than 2,000 yuan. If operators want to make 5G packages mainstream, they may need to upgrade all packages above 50 yuan to 5G packages to reduce the threshold for users to use 5G packages, so that users can get almost the same Under the price, you can use high-speed 5G, or even use more traffic, so as to attract more users to join the 5G team.
Beijing News reporter promises