China News Agency, Beijing, June 9 (Reporter Pang Wuji) The retail industry that was the most directly hit in this round of the New Coronary Pneumonia epidemic is accelerating its recovery. International Commercial Real Estate Services and Investment Company CB Richard Ellis released the "Retail Tenants Survey in Asia Pacific 2020-Mainland China" on the 9th, showing that the overall consumer market in Mainland China is expected to return to the level before the outbreak in one year. Tenants' willingness to expand is mainly in Asia Pacific Ranked second in the market.
Data map: People are shopping in supermarkets. China News Service reporter Lu Pinshe
CB Richard Ellis Research launched the retail tenant survey in the Asia Pacific region from April 28 to May 21, 2020, covering the main formats in merchandise retail and experience consumption.
The survey results show that more than 80% of the respondents from Mainland China expect their sales to return to the level before the outbreak within 12 months, and the proportion of respondents expected to recover within the year is about 40%. 67% of mainland respondents have resumed business within three of the closures due to the epidemic, making it the most optimistic market in the Asia-Pacific region.
Xie Chen, head of CBRE’s China Research Department, said that with the gradual alleviation of the epidemic and the continued recovery of business and commercial activities across the country, the passenger flow in shopping centers across the country has gradually recovered, especially since the second quarter, the promotion of consumer promotion activities in various cities has further improved Passenger flow. The pace of recovery in the retail market in Mainland China has slightly outpaced other markets in the Asia-Pacific region, and the entire consumer market is expected to recover substantially by the middle of next year.
During the outbreak, more and more retailers turned to digital marketing channels to maintain their business. According to the survey, 27% of retailers indicated that the outbreak of the epidemic has made online sales a core business of enterprises. This trend is more obvious in the fashion and apparel industry.
The survey also found that 67% of the respondents plan to increase their investment in delivery services and APPs, 81% will increase their use of social e-commerce, and about one-third of the respondents in the catering industry added takeaways during the outbreak service.
Although the epidemic has accelerated the integration of branded physical store networks and increased investment in online retail, 13% of respondents in Mainland China plan to add more physical stores during the year, which is among the major countries and regions in the Asia-Pacific region Second, second only to India. (Finish)