Clothing and sporting goods company Reebok has decided to end its deal with fitness group CrossFit Inc. after CEO and creator of the brand, Greg Glassman, published a controversial tweet about anti-racist protests. in United States.

"It's FLOYD-19," the CrossFit chief executive tweeted Saturday, referring to the Covid-19 and the black citizen who died in police custody May 25 in Minneapolis, Minnesota. The executive published the tweet after the Institute of Health Metrics and Assessment indicated that racism and discrimination as a public health problem.

Both brands, Reebok and Crossfit, had negotiated to extend their agreement, but it will not finally be done and the relationship will end when Reebok fulfills his contractual obligation as the main sponsor of the 2020 CrossFit Games.

" In light of recent events, we have made the decision to end our partnership with CrossFit HQ," Reebok said in a statement this Sunday from the AFP agency.

Protests

Human rights groups have expressed their outrage at the tweet. Floyd, 46, was killed while being arrested by a white American agent, who rested his knee on his neck for nearly nine minutes until he was strangled.

Reebok and CrossFit had signed an agreement for the sports shoe company to be the main sponsor of the CrossFit Games. Other affiliates like CrossFit Magnus have also decided to cut ties with the Washington-based global fitness organization.

The CrossFit company was founded in 2000 and has more than 13,000 gyms in more than 120 countries, which have to pay you for the use of the brand. It invoices around 4,000 million dollars.

In accordance with the criteria of The Trust Project

Know more

  • United States

EEUUTrump proclaims itself president of "law and order" and threatens to deploy the Army to quell protests

United StatesTrum attacks "scum" looting New York as protests spread in the US

TennisOsaka's harsh criticism of Isner: "When you tweet about looting rather than the death of an unarmed black man ..."

Close links of interest

  • Last News
  • Programming
  • English translator
  • Work calendar
  • Daily horoscope
  • Santander League Ranking
  • League calendar
  • TV Movies
  • Masters 2019
  • Cut notes 2019
  • Themes
  • SV Werder Bremen - VfL Wolfsburg
  • 1. FC Union Berlin - FC Schalke 04
  • FC Augsburg - 1. FC Köln
  • Rio Ave - Paços de Ferreira