Why are bicycles sold globally?
1
The public is worried that the use of public transport will increase the risk of contracting new pneumonia
2
Affected by the epidemic, many countries and regions have closed public transportation including cars and subways, and bicycles have become an important mode of travel
3
Under the epidemic, gymnasiums have been closed, and bicycles have become an alternative to sports and fitness.
4
In order to encourage alternative travel, some countries provide subsidies for citizens to buy bicycles and scooters
5
Some business owners also received government funding to provide transportation subsidies for commuting employees on bicycles
Right now, a "purchase wave" is being staged in many countries. It is the bicycle that Chinese people are most familiar with. In May, Russian bicycle sales reached 60 times the same period last year; while commuting and fitness bicycles in the United States increased by 66% over the same period last year, and leisure bicycle sales increased by 121%...
Since April, the overseas orders of a domestic bicycle brand have increased by more than 30% month-on-month. Originally, the order could be shipped within 3 days after the order was placed, and now it has to wait at least a week. In order to cope with the surge in orders, the factory worked overtime 24 hours, but the order was still scheduled to 1 month later.
Russian sales in May were 60 times the same period
The American goods have been ordered out before they arrive
According to data released by the Russian online retailer "Wild Berry", Russian bicycle sales in May reached 60 times the same period last year.
Affected by the epidemic in Russia, Moscow bicycle wholesaler Alexander had some slow sales of bicycles imported from China at the beginning of the year. But after entering May, bicycle sales in Russia have risen sharply. Currently, he has started to contact his two supply companies in Yongkang and Shenzhen in China, hoping to increase orders.
According to data from a US market consulting agency, in March this year, sales of bicycles, equipment and maintenance services in the United States almost doubled compared with the same period last year. Compared with the same period last year, the sales of commuting and fitness bicycles increased by 66%, and the sales of leisure bicycles increased by 121%.
According to the New York Times, by the end of April, many shops and distributors had sold out low-end bicycles (including electric bicycles) under $1,000. Now, the United States is facing a serious shortage of bicycles because of the impact of the new coronary pneumonia epidemic, the global supply chain is interrupted and it cannot meet the surge in demand. Even some American bicycle importers said that the bicycles imported from China had already been ordered before they arrived.
In Europe, data from a cross-border e-commerce platform showed that compared with the same period of last year, bicycle sales in the Spanish market increased by more than 22 times in May, and Italy and the United Kingdom also increased by about 4 times. Bicycle sales on some cross-border e-commerce platforms rose across the board, and tens of thousands of “luxury cars” were sold out.
Good goods, low price, fast delivery
China Bicycle has three major competitive advantages
As China is a "bike production country", the impact of this "new fashion" trend is not small. Since April, the overseas orders of a domestic bicycle brand have increased by more than 30% month-on-month, and the production capacity is tight. The original order can be shipped within 3 days after the order is placed. Now it has to wait at least a week. In order to cope with the surge in orders, the factory worked overtime 24 hours, but the order was still scheduled to 1 month later.
Why are Chinese bicycles so popular? Good goods, cheap and fast delivery!
Under the New Coronary Pneumonia epidemic, people in Europe and the United States have greatly increased their demand for bicycles, but the domestic bicycle manufacturers' supply of domestic products is far behind. As domestic supply was in short supply, they began to place orders one after another, and China, once known as the "Bike Kingdom", became their main import target. A brokerage research report pointed out that my country is a big country producing bicycles, with an annual output of 110 million vehicles, accounting for about 50% of the world's annual sales, and has an inventory advantage.
China has a complete industrial chain from parts to assembled vehicles in the bicycle and electric vehicle industry. Because of low labor cost and mature production technology, the cost-effective advantage is obvious, and it has always been favored by foreign consumers.
Affected by the epidemic, overseas offline stores closed and closed, many foreign consumers choose to shop online through cross-border e-commerce. This not only led to a substantial increase in the online transaction volume of bicycles, but also reduced the cost of many small and medium-sized domestic manufacturers to "go abroad". Since most cross-border e-commerce companies have overseas warehouses, bicycles can be delivered to overseas consumers in about three days.
Since the outbreak of the epidemic, there have been batches of batches of anti-epidemic materials produced in China flying around the world, and the export volume has reached more than 3 billion yuan per day. Although bicycles are not direct anti-epidemic materials, cycling has become a more convenient and healthy way of travel in the context of the normalization of global epidemic prevention and control.
Can bicycle fever last
Different opinions in the industry
The previous research report of CITIC Securities showed that two-wheeled vehicles are an important means of transportation, with annual global sales of 230 million vehicles and a market space of 80 billion US dollars. At present, traditional bicycles have entered the stock, but with the upgrade of consumption, electric bicycles with good riding experience are expected to reach 20% in the growth center of the European market in recent years.
Is the current cycling craze around the world sustainable? The industry has mixed views. Some people speculate that when the weather turns cold, parks, restaurants, movie theaters and other industries reopen, and the traffic flow increases, this craze will subside; others believe that as carpooling services and public transport become less attractive However, cycling as an entertainment and an important means of transportation will always be attractive.
Phil Koopman, the owner of BicycleSpace in Washington, DC, compared the current bicycle boom with people competing to buy computers in 1999. "After that, some companies have had computer sales for several years. Not high," Koopman said. "This is a big question. Is this boom one-off or sustainable?"
Comprehensive daily economic news, CCTV news client