"In a year's time, we have produced a number of tens of millions of products and gained the popularity of many post-95 users." On June 2, the first anniversary of the reorganization of the Ali business group, the president of the innovation business group, Ali Health Chairman and CEO Zhu Shunyan reviewed the innovation layout and thinking over the past year, and proposed to deepen the innovation power of large organizations into the industrial field.
In June 2019, Alibaba Group announced an organizational upgrade and reorganized the innovative business group. Zhu Shunyan became the president to enrich the leadership and organizational guarantee of the innovative business. This organization upgrade is expected: through continuous innovation and change, growing in development, and cultivating people in battle, we can continue to create one after another.
Within a year, Zhu Shunyan had a new Ali name "Laoshun", and the innovation business also successfully submitted the previous answer sheet. It is reported that Alibaba's innovative business group has incubated new products with tens of millions of users such as quark, singing duck, VMate, etc., distributed in smart search, music community, short video community and other tracks, of which the overall increase of users after 95 More than 370%.
"Focusing on user value is the center of constant innovation." Zhu Shunyan said that the ultimate pursuit of user value under organizational guarantee is the biggest advantage of innovation in Ali. Intelligent search quark, empowered with AI technology, opens up new scenes and new experiences of difference and traditional search. The first domestic singing app to sing ducks started the trend of playing music. The Indian short video community VMate has become an equal record for millions of ordinary Indian people. The platform of expression.
Rather than just pursuing the success of single-point new products, the innovation business group hopes to create a set of capabilities, mechanisms and systems that will continue to incubate innovative products within Alibaba and train a group of young innovation leaders. "Innovative organization = business + team + culture is indispensable." Zhu Shunyan believes that business is the carrier of the organization, team is the core of the organization, and culture is the soul of the organization.
Starting a trend from 0 to 1, there is no way to avoid failure. When talking about the project development cycle, Zhu Shunyan said that closing the project is actually very simple. The quality of the Internet project is good or bad. You can make professional judgments based on data and other dimensions. The failure rate of an innovation project may be more than 90%, and the small probability of success will have a huge impact on the future. What we are doing is continuous innovation. People who have experienced many failures, we have to give him extra points.
In March 2020, Zhu Shunyan became chairman and CEO of Alibaba Health. The arrival of the epidemic has become a historical turning point and an unprecedented challenge. "We must break the original growth mode, respond to changes with new models, and embrace uncertainty with innovation." From a single product to driving the entire industry, Zhu Shunyan's innovation methodology is expanding from product style to deeper industrial transformation.