"Edible" skin care products: another routine marketing?
Higashihara
"Kitchen food grade" "Foods that are good for the body are also good for the skin" "You can add our universal oil to your breakfast smoothie" "100% natural and non-synthetic moisturizer"...About skin care There are always new concepts emerging, and now "edible" has become the most popular concept. According to the "Science and Technology Daily" report, the relevant merchants claimed that compared with other cosmetics, "edible" grade skin care products have higher naturalness and safety, and its ingredients even reach the edible level.
Are "food grade" skin care products really applicable? The answer to this question requires two steps. First of all, can "edible grade" skin care products really be eaten? Cosmetics and food belong to different industries. They use different parts, absorb different ingredients, use raw materials and product index requirements, and prohibition and restriction requirements. The specifications and inspection standards implemented are different. As professionals pointed out, from the existing standards and specifications, cosmetics are not edible, and the concept of "edible" cosmetics does not exist.
Secondly, even if it is edible, is it necessarily good? Experts point out that some ingredients may be edible, but not all ingredients are edible, and edible may not be suitable for skin care. Just as people eat whole grains, but whole grains should not be used for skin care. Certain ingredients in some foods can indeed play a role in skin care, but these ingredients are not absorbed by direct application. The reason is very simple. Many of the ingredients in food are large molecules, which is difficult to achieve transdermal absorption. If you add edible ingredients blindly, it may have a counterproductive effect.
If it is clearly inedible, but marked as "edible grade", this is suspected of false marketing. If some of the ingredients are indeed edible, it may involve conceptual marketing, and it is difficult to identify their behavior. The complexity of the problem may be here.
Hector McDonald, a well-known business information expert in the world, said in the post-truth era that in the era of fake news and alternative facts, the public pays attention to the truth, but the truth is not as simple as it seems , May be dismembered, distorted, and covered up by the communicator, so a "one-sided truth" appears. Some businesses hype the so-called "food grade" skin care products, which is similar to "one-sided truth".
The "one-sided truth" is confusing because, in terms of a certain detail, it may be true, but one-sidedness does not represent comprehensiveness, and partial does not represent overallity. On the contrary, it is one-sided business tactics-for example, a computer, some manufacturers brag about how powerful it is, but memory is only an indicator of the computer, the performance of a computer is very complex, far from just adding memory. Similarly, even if the individual ingredients of some skin care products can be consumed, this does not mean that this skin care product is good.
The reason why businesses label their products "edible" is to pinpoint consumers' psychology of pursuing "pure nature". With the development of society, people are enjoying the advancement of science and technology while also becoming vigilant about eating and wearing commodities, especially the modern chemistry represented by additives. Some businesses take advantage of consumers' psychology to promote and package "as they please". In fact, additives are not necessarily harmful, and as experts say, uncertified "natural" or "organic" products may have hidden dangers. Although this involves public scientific literacy issues, it cannot be used as a reason for businesses to provide one-sided truth and conduct conceptual marketing.
"Food grade" skin care products may be another kind of routine marketing, and its ambiguous and plausible explanations not only present legal identification difficulties, but also bring challenges to supervision. This requires regulators to improve their scientific literacy and professionalism, and promptly remind consumers. In addition, business marketing should also be based on integrity, more routines, beware of yourself. Comics/Chen Bin