China News, Shenyang, June 3 (Li Han) "I hope that during the epidemic, we will turn pressure into motivation, be good at turning crises into opportunities, and contribute to economic development." On the 3rd, Shenyang self-media person Zou Mengting said in an interview with reporters .
The new coronary pneumonia epidemic in 2020 has greatly changed people's lives. Recently, more than 40 Internet celebrities in Shenyang have continued to stimulate offline consumption and activate the cultural tourism market through the "Tandian sweep street live broadcast", so that the economy has "moved". stand up. It is reported that this event is jointly organized by the Shenyang Network Information Office and the Municipal Bureau of Commerce, and is one of the important events of the "2020 Shenyang Internet Live Broadcasting Festival". Mainly adopt the "government-led, Internet celebrity assistance, national interaction, drainage consumption" model, through offline collective visits to stores, online video, graphics and other interactive live broadcast on multiple platforms to promote the restoration of business order in the business sector.
"Net Red" walked into Beiling Park. Photo courtesy of Shenyang Network Information Office
Zou Mengting, who was born in 1992, is one of them. Her childhood dream of news since childhood was "become the most influential media person and make works that can influence the times."
With the development of the times, Zou Mengting has been catching up with the Internet and constantly adjusting his life plan. Since 2013, she has been a TV program director, traditional news media, new media, and self-media. In 2016, she started to do vertical public accounts for food, and now has a professional team.
Recalling his road to the media, Zou Mengting sighed for a long time. "It's been almost seven years since I started again and again, learning new knowledge constantly, so as not to be eliminated by the times." Zou Mengting said.
She said that with the continuous change of the media platform, the path of self-media is "twisting" every day, and "starting a business" all the time. Only from scratch on different platforms and sincerely like the self-media industry, can we continue to create excellent works. The new crown pneumonia epidemic is a big challenge.
According to Zou Mengting, as the food industry, the catering industry and catering consumers are their biggest audiences. Since the outbreak, the catering industry has been hit hard. In order to find a breakthrough point for the emergence of a new army, it is also to help the economic recovery. Zou Mengting stood up for the first time to participate in the "Tandian Street Sweeping Live Broadcasting" activity organized by the Shenyang Network Information Office.
"Net Red" walked into the Forbidden City. Photo courtesy of Shenyang Network Information Office
In this event, Zou Mengting's self-media platform pushed more than one million exposure. She said that during the live broadcast, fans expressed a strong interest in this event. The interaction was positive and the feedback from the merchants was also very good, which not only increased the popularity but also boosted the confidence of catering merchants and consumers.
Compared with Zou Mengting's road to media, the experience of Shi Jianzuo, a "post-90s" boy, is very different. In 2018, Shi Jianzuo accidentally posted a picture of Shenyang on the Internet, which was reprinted by netizens one after another, and the number of broadcasts exceeded 10 million within a few days. "It's a wonderful feeling to be recognized by so many people for the first time."
Since then, Shi Jianzuo has become a professional self-media person, food, old brands, Shenyang and its surrounding travel and play strategy, Shenyang society positive energy discovery... are his output content. "Once, we sent a rainbow slide in the Benxi Grand Canyon, the number of broadcasts broke 20 million, and the fans rose 50,000." Speaking of work, Shi Jianzuo endlessly, "Good content will really be a big hit!"
Consider that offline stores such as supermarkets and shopping malls have also been hit by the epidemic, and people's consumption patterns have gradually shifted to online. Shi Jianzuo also actively participated in the "Tandian Street Sweeping Live Tour" activity, contributing to the recovery of the real economy.
He said that live broadcast search is not only a first-aid measure during the epidemic, but also provides a new idea for offline retail companies. Live broadcast search has broken the time and space restrictions. Open 24 hours a day is an innovation and breakthrough in the new situation.
In the "Tandian Street Sweeping Live Tour", Shi Jianzuo adopts two channels: real-time online live broadcasting, offline short video shooting, and shop shop publishing. At the same time, he formulated a detailed plan, collecting and collating relevant materials of Shenyang Forbidden City, Dashuai Mansion, Beiling, etc., planning live broadcast routes, writing scripts and shooting plans...
According to the response of the merchants, after the "Internet celebrity" live broadcast, the passenger traffic has increased significantly. Many netizens are surprised that Shenyang has so many good places, and I really want to see it. "Some fans have already acted while I was broadcasting," Shi Jianzuo said.
It is reported that this event not only demonstrated the vitality and charm of Shenyang's "net red" city, but also involved millions of netizens through the webcast platform. Most of the more than 40 internet celebrities who participated in this "Deep Shop Street Scanning Live Tour" were mostly "post-90s". From the witnesses of the epidemic to the participants, they continued to pass on their courage, confidence, responsibility and Act. (Finish)