China News Service Tianjin, June 2 (Reporter Zhang Daozheng, Correspondent Zhao Yuzhen) Hexi District of Tianjin City initiated a training activity on the "Directed Training Program for Live Broadcasting Talents" organized by the Eastern and Western Collaborative Development Organization on the 1st in the Tianjin Xinxin Building. At the same time, the three venues in Kongtong District, Zhuanglang County and Zhuoni County, Gansu, 1,500 kilometers away, will start simultaneously.
At the beginning of this year, a sudden epidemic caused huge losses for farmers. The original poverty alleviation plan was in a predicament. Facing the test of the epidemic, the Hexi District government in Tianjin innovated the form of poverty alleviation work, relying on Jingdong Group’s technology and talents in the field of e-commerce. And resource advantages, explore the implementation of the "Internet + consumer poverty alleviation" innovation model of "live broadcast + bring goods", cultivate professional e-commerce talents for counterparts, and through the combination of talent training and platform empowerment, develop the "net red economy" ", to realize the transition from "blood transfusion" poverty alleviation to "blood transfusion" poverty alleviation, and promote counterparts to help the regional economy achieve high-quality development.
It is understood that the "Direct Training Program for Live Broadcasting Talents" adopts the "offline + online" dual-track parallel training method, with Tianjin Hexi District as the main venue, and with the help of the Jingdongyun conference system, it will simultaneously go to the Kongtong District and Zhuanglang of Gansu. The three major training venues of the county and Zhuoni County entered fresh e-commerce live broadcast knowledge. At present, more than 110 people have registered for each enterprise.
"I have a more comprehensive understanding of the new sales method of e-commerce live streaming, breaking the old marketing concept. In the future, I will learn to use new media platforms such as short videos and innovate marketing models to help revitalize poor counties." Lu Zhi, chairman of Seven Diamond Zhixin Mall, said he benefited greatly.
It is understood that this training will last a total of 45 hours in a week, inviting Jingdong Merchant University certified lecturers and Jingdong TOP-level live broadcasters as instructors. The combination of theoretical courses and practice covers the daily operation of live broadcast, the creation and release of e-commerce live broadcast content, and Multi-learning content such as the operation and operation of commercial live account, so that enterprise students have a full and profound understanding and understanding of the platform to bring goods. Trained qualified e-commerce talents and their companies will participate in platform empowerment and technology empowerment programs, and provide resource support in the process of building brand image and product promotion.
According to the person in charge of the Network Information Office of the Hexi District Committee of Tianjin, taking the 618 e-commerce day as an opportunity, with the support of JD Cloud Tianjin Live Broadcasting Base, Hexi District will also create a national e-commerce live broadcast agricultural industry festival and broaden its counterpart assistance The online sales channels of regional agricultural products promote the transformation of the local economic development mode, and win the battle of poverty alleviation with high quality. (Finish)