"Linkedin" network announced yesterday the launch of a new tool for platform members in the Emirates that enables them to share news and daily work events through photos and videos for up to 20 seconds through their accounts on the network platform in order to help them build professional relationships.
The UAE is the first country in the MENA region to test the new LinkedIn Stories tool, which is a way to communicate and highlight some everyday aspects of work.
The company pointed out that, while the global spread of the emerging epidemic of Corvid "Covid-19" prompted large sectors of employees to work remotely, it has become necessary to find new ways to stay in constant communication. In light of this, LinkedIn recorded a significant jump by more than 20% in the number of co-workers conducting private conversations across the platform, while the interaction with publications increased three times, and the platform recorded a 55% increase in conversations between colleagues during the period from March 2019 to March 2020.
On the other hand, the spread of the Covid-19 epidemic had a direct impact on content consumption, with 40% of LinkedIn members indicating that they read news daily more than before, while 30% said they were browsing social media platforms more frequently to stay familiar with another. New developments.
In this context, the launch of the "LinkedIn Stories" service in the UAE aims to help network members to stay in touch with their professional networks and find reliable sources of news. In addition, at a time when professional life has exceeded the boundaries of communication during working hours for most members, the LinkedIn Stories service comes to provide a behind-the-scenes look at daily activities, share inspiration, promote other entrepreneurs or professionals, or just exchange knowledge And practical advice.
While the tool will be available to LinkedIn's overall member base, it will also serve as a tool for publishers and the media to inform their fans of the latest developments in the sector.