The size of the Chinese market is expected to reach 90 billion yuan
　　Feel the infinite scenery in "5G + VR"

　　Wear VR (Virtual Reality) equipment, travel all over the country, log in to VR stores and buy the latest products ... With 5G and VR "successfully holding hands" in many fields, the virtual reality industry has ushered in new developments in terms of accelerated popularity and commercial deployment opportunity. The Ministry of Industry and Information Technology has recently issued a "Notice on Promoting the Rapid Development of 5G", which requires the further promotion of applications such as 5G + VR / AR (augmented reality) to promote the consumption of new types of information. According to the forecast of AR / VR industry market analysis agency Greenlight Insights, the global VR industry will reach 160 billion yuan in 2020 and the Chinese market will reach 90 billion yuan.

　　The cool experience of "tech partner"

　　The graceful "Goddess of the East" and the lifelike "Python come out of the mountain" ... Recently, the Sanqing Mountain Scenic Area of ​​Shangrao, Jiangxi, used a 24-hour 5G + VR live broadcast to show the beautiful scenery of "the world's first fairy peak" to online tourists from all over the country . As long as tourists turn on their mobile phones or computers, they can experience "immersive" viewing without leaving home.

　　As the epidemic prevention and control situation continues to improve, major online travel platforms and scenic spots across the country have launched "cloud tour" and "cloud tour" activities using 5G + VR technology to meet people's strong travel needs without queuing or getting together . The 5G + VR pair of "technological partners" has taken root in various application scenarios, bringing people a cool new life experience.

　　In Chengdu, Sichuan, Huawei ’s first 5G + VR cloud store, Huawei Joy City Cloud VR Store, was launched recently. In the VR storefront, the panoramic layout and product display are perfectly restored, and users can drag the screen to go to the "online counter" of interest to learn about product details. With the help of 5G network, the screen is high-definition and the purchase experience is stable and smooth.

　　During the epidemic prevention period, many retailers have set their sights on the construction of the 5G + VR panoramic virtual shopping guide platform. While expanding online consumption, the online online drainage model helps offline physical stores to obtain customer sources in multiple directions and promote store sales. Growth, to achieve a new consumption model of online and offline integration.

　　"VR store customer traffic has a lot of room for future development. At this stage, 5G + VR is cultivating a new model of customer consumption." The head of the VR cloud store said that with the full coverage of the 5G network, there will be more commercial integration in the future As brands, brands and retailers join the new online and offline integration of new consumption scenarios, the new 5G + VR consumption model will be accepted and recognized by more consumers.

　　"5G and VR are like twin brothers"

　　Since the advent of VR technology, related products have been widely used in many fields. However, due to problems such as insufficient technology and insufficient infrastructure support, the development of the VR industry has been volatile.

　　In the past, in the actual application of VR devices, users often felt dizzy due to the delay of the picture and the synchronization of sound and picture. According to industry insiders, in order to ensure the efficiency of data transmission, the volume and weight of VR devices are relatively large, and it is difficult to adapt to long-term wear. The "unplugable" data cable also limits the portability of the device.

　　"Now the integration of 5G technology can make up for the defects of VR technology and effectively solve the problem of poor device experience." Wu Dijie, deputy general manager of Hengxin Oriental Company, said that 5G has the characteristics of high speed, low delay and large capacity transmission, so 5G + VR data transmission is faster and smoother. Content storage and presentation no longer consume a lot of space and time. It breaks through the original technical bottleneck of VR, and the experience brought by it is naturally more comfortable.

　　In terms of the structure and cost of VR devices, 5G technology can transfer some data and computing tasks to the cloud through ultra-high-capacity cloud storage and high-speed and stable data transmission, making VR terminals more compact, lightweight, and wireless. . The hardware production cost will also drop by about 70%, and the actual use and maintenance costs will also be reduced accordingly.

　　"5G and VR are like twin brothers." Industry insiders said that with the further integration of 5G and VR, VR devices may also be realized in the cloud, which will further promote the large-scale popularization and commercialization of VR terminals.

　　Talent gap needs to be filled

　　With the development of the 5G + VR industry, problems such as insufficient supply of high-quality composite engineering and technical personnel have become major bottlenecks that need to be broken through.

　　The current VR products and content are relatively single, to a certain extent, it is also the result of the shortage of high-quality compound talents. Li Xiaoying, R & D Director of 51WORLD Digital City Business Division, said that R & D personnel must not only understand virtual reality technology, but also have relevant experience in 5G communication and data processing, and carry out corresponding product development and other work according to specific application scenarios.

　　In order to build the soil for the development of VR talents, the Ministry of Human Resources and Social Security, the State Administration of Market Supervision, and the National Bureau of Statistics formally listed "virtual reality engineering and technical personnel" as one of 16 new occupations earlier this year. "Undergraduate Major" is included in the "General College Undergraduate Major Directory (2020 Edition)" to provide a basis and reference for setting up vocational education majors and training programs, and determining teaching and training content, so as to achieve talent training and market docking to meet the development needs of 5G + VR industry .

　　In addition, universities and leading VR companies in various regions have also fully played a guiding role by promoting cooperation in running schools and directional training to promote the continuous export of high-quality compound talents to the market. In June last year, the Jiangxi Provincial Department of Education issued an action plan for accelerating the development of the virtual reality industry, proposing to build a province-wide VR talent training system and create a “Jiangxi Highland” where VR talents gather. Experts pointed out that the VR industry has been continuously assisted in terms of policies and technologies. If it can "climb the ramp" and break through the talent bottleneck, the industry will usher in a broader development space.

Jin Chen