(Fighting against New Coronary Pneumonia) "Anti-epidemic" in rural women's homes in black soil: staying home without "busy goods"
China News Service, Jilin, May 28 (Shi Hongyu) The epidemic and busy farming will not interrupt the 44-year-old Jiang Xiuyan's live delivery. Live broadcast for 3 hours a day, but as a "customer service" she almost needs to be online 24 hours. "Last year, there were more than 1 million sales in my family. Although this year was affected by the epidemic, the goal is still to catch up with last year." Jiang Xiuyan said.
Jiang Xiuyan lives in a community in Hongshi Village, Xiyang Town, Yongji County, Jilin City. She just planted her 1 hectare of land with her husband a few days ago. Putting down the seeds and fertilizer, she now needs to face the camera every day and promote the local specialties of the Northeast to thousands of fans. Products include but are not limited to: rice, ginseng, edible fungus, deer products, honey, liquor.
Tan Liqiu is broadcasting live. Photo courtesy of Tan Liqiu
Some products come from upstream suppliers, "the quality must be reliable, and have been inspected by relevant departments"; some products come from the neighbors, the honey comes from the next door, and the liquor comes from the village winery. "The main thing is the original ecology, and fans will see the production process of these products."
Recently, the production and life in Jilin area have been affected by the new coronary pneumonia epidemic, but Jiang Xiuyan still receives more than 100 orders every day. "Customers can reach me at any time 24 hours, and many of them are repeat customers." Jiang Xiuyan believes that this is a business where fans take care of her.
The supporting evidence also includes some growth in her live broadcast fans during the epidemic. Fans also left a message: Northeast old iron, hold on; the epidemic has passed, and two more orders will be pursued; the order is placed, and the shipment will be completed after the epidemic is over.
Jiang Xiuyan displayed products in the live broadcast room. Photo courtesy of Jiang Xiuyan
Jiang Xiuyan's "Net Red Belt Goods" is related to related activities launched by the Jilin Women's Federation. In recent years, the local implementation of the "Jilin Netsister" e-commerce training project has created a female entrepreneurship innovation cluster, and carried out trainings for the "Jilin Netsister" e-commerce, micro-commerce, online new media applications, "Internet celebrities", cross-border e-commerce In more than 400 periods, 1200 "Jilin Net Sister" were trained.
Before becoming a "net celebrity", Jiang Xiuyan's family of five lived on land, including the daughters of college students and two 80-year-olds. In 2016, she took part in the e-commerce training class held by the Women's Federation, learned about web page production, delivery process and network operation skills, and began to sell northeast Changbai Mountain specialty products.
Jiang Xiuyan has since established contacts with some women's agricultural bases through the Women's Federation, systematically learning product expertise, and selling wholesale products online. By 2018, her family's life had been completely improved, and a car was purchased for easy delivery.
During the epidemic, Jiang Xiuyan recruited dozens of agents. The women stayed at home to take up part-time jobs. From the Spring Festival to the end of April, more than 200,000 yuan had been sold. The local villagers thanked the “nature person” for his contribution to the villagers.
Tan Liqiu, a 29-year-old "mountain wild vegetable anchor", did not stop working during the epidemic. She was the sales manager of Fuyuan Mountain Wild Vegetable Cooperative in Panshi City, Jilin Province. In order to cooperate with the operation of WeChat, her WeChat name was changed to "Queen of Mountain Wild Vegetables".
Unlike Jiang Xiuyan, Tan Liqiu's sales depend on the cooperative's control of the wild vegetable production chain. "Selling buds of wild herbs during the Spring Festival, selling thorn seeds and seedlings in the spring, and selling small persimmon and planting buds in the summer. In autumn, we will prepare the goods for the next Spring Festival." Tan Liqiu said.
After participating in the training of "Jilin Qiaojie" and "Jilin Wangjie" organized by the Jilin Women's Federation, Tan Liqiu thought that she had renewed her conception and understood that mountain wild vegetables also need to build brands, and the quality must be excellent.
As a "gold medal sale" of the cooperative, Tan Liqiu live-sales seedlings of wild vegetables, thorn seedlings, thorn seedlings, Acanthopanax senticosus seedlings, cat paw seedlings, big leaf celery seedlings, etc. during the epidemic. Customers come from Gansu, Yunnan, Hebei , Shandong, Liaoning, Heilongjiang, Inner Mongolia and other places.
Tan Liqiu sells seedlings live. Photo courtesy of Tan Liqiu
Right now, Tan Liqiu teaches through live broadcasts and short videos, teaches growers how to plant, and signs a contract with the other party to recover the thorn shoots. During the epidemic, she had sold nearly 1 million seedlings with a profit of about 100,000 yuan. Tan Liqiu hopes that the epidemic will pass soon and all orders from other provinces will be sent out. (Finish)