China News Service Client, Beijing, May 28 (Reporter Wu Tao) "150,000 new merchants were born in one year." "Forty thousand people flood into an e-commerce platform every day to start a business." "Foreign trade is transferred to domestic e-commerce Enterprises have grown 160% year-on-year. "Various data show that China is ushering in a new wave of e-commerce entrepreneurial upsurge.
Data map: The courier brother is at work. China News Service reporter Zhang Yunshe
E-commerce startup is at the time
In recent years, some businesses have encountered bottlenecks in offline operations and transformed online. E-commerce entrepreneurs are showing more new features, including the opening of a red person who is good at content creation; the post-90s veterans who return to their hometowns to become new tea farmers; the second-generation foreign trade enterprise "factory 2"; the forklift factory is working Junior students ... Outstanding e-commerce entrepreneurs are emerging in various categories.
Recently, Zhang Kaifu, head of the Taobao industry, said in an interview with the media that the best time to start an e-commerce business is now! In 2020, the core business plan will be fully upgraded, especially to support businesses with industrial belts.
Ju Yong, the founder of Youjing Forklift, is one of the entrepreneurs. After graduating from technical secondary school, he went to Shanghai to work alone. When the offline store he worked for many years was on the verge of collapse, he turned to the front line. One year after starting a business, Ju Yong ’s store reached an annual turnover of nearly 20 million yuan. “At the beginning, I was interested in the confirmation of the receipt of the e-commerce, and there was no case of someone owing the debt.”
In addition, affected by the epidemic, many foreign trade companies have turned to domestic e-commerce. The latest data provided by Taobao to Chinanews.com shows that in the past three months, the number of foreign trade enterprises transferred to domestic sales has increased by 160% year-on-year on the platform; in addition, the number of offline businesses that have poured in during the epidemic surged 200% year-on-year.
Data picture: The anchor is "eating". Image source: Taobao Live
Live lead the goods into a leader
It is worth noting that in the new wave of e-commerce entrepreneurship, live broadcasts have played a leading role. Many e-commerce companies have promoted live streaming to their core strategy. For the first time this year, JD.com brought live streaming to the strategic core position during the 618 promotion, and it will carry out more than 300,000 key live broadcasts.
"Since February, more than 1,200 brands have launched live stores, with a total of 450,000 live broadcasts, which is equivalent to 4,000 stores every day doing Taobao live broadcasts across the country." Ali provided data.
In terms of performance, live broadcasts are increasingly diversified. This year's 618 e-commerce live broadcast on a platform, including the hardcore concert that "Qianlang" loves, and the strawberry music festival that "Houlang" looks forward to, "all are high-quality live concerts at completely offline levels."
Live streaming brings new careers. It is understood that there are about 14 new occupations including planner, field control, lighting engineer, and live broadcast assistant in a live broadcast room.
For example, TLP, a live broadcast service for businesses, is a brand new career. According to data from an e-commerce platform, at present, TLP has grown rapidly from 0 in 2019 to more than 600, which has quickly formed a new industry.
In terms of salary, this round of e-commerce entrepreneurship is also remarkable. According to the "2020 Spring Live Industry Talents Report" released by Zhilian Recruitment, the demand for recruitment in the live broadcast industry has surged by 132% year-on-year after the Spring Festival; the average monthly salary of live broadcast talents has reached 9845 yuan.
Data Map: Fruit farmers use mobile phones to promote agricultural products live. China News Agency reporter Wei Liangshe
E-commerce sinks to bring farmers closer to market
A new round of e-commerce entrepreneurship is closely related to the rise of sinking markets. The 2020 “Government Work Report” puts forward, “support e-commerce and express delivery into rural areas and expand rural consumption.”
Some analysts say that express delivery to the countryside is not only about sending goods from e-commerce platforms to promote consumption; it also allows rural goods to go out, develop e-commerce, and solve employment. Shi Guilu, chairman of Rongmin Holding Group, said recently that the establishment of a two-way circulation express logistics system is a key link to get through the last mile of farmers becoming rich.
Moreover, rural e-commerce and live streaming products are more "matched", so that consumers can truly see the traceability of products. For example, in this year's 618, Jingxi Live will broadcast thousands of factories and shops in 100 industrial belts, and "Yunyou" to see the source of goods in the field.
Liang Qianjuan, the manager of an online store in Shitan Village, Shuiyang Town, Hui County, Longnan City, Gansu, vividly pointed out that "mobile phones are new agricultural tools, and live broadcasting is new farm work." It is understood that Liang Qianjuan often broadcasts live goods to help farmers sell agricultural products .
In Longnan, there are many e-commerce experts like Liang Qianjuan. Statistics show that there are now more than 14,000 online stores in Longnan, driving 220,000 people to achieve employment.
Vice Minister of Commerce Wang Bingnan said on May 12 that e-commerce has shortened the distance between farmers and the market, allowing various rural products to sell farther and better, and also promoted the employment of farmers. Rural e-commerce has attracted a large number of migrant workers, college students, and retired soldiers to return home and start businesses. By the end of last year, there were 13.84 million rural Internet providers nationwide.
According to data from the Ministry of Commerce, rural online retail sales increased from 180 billion yuan in 2014 to 1.7 trillion yuan in 2019, and the overall scale expanded by 8.4 times. In 2019, the nationwide online sales of agricultural products reached 397.5 billion yuan, a year-on-year increase of 27%, driving more than 3 million poor farmers to increase their income. (Finish)