Champagne producers expect to lose 100 million fewer bottles this year, the Interprofessional Champagne Wine Committee (CIVC) said on Thursday. This equates to a third of the usual sales. Due to the economic slowdown and the closure of cafes and restaurants, the bottles remain on the shelf.
The collapse of sales is comparable to wartime sales, according to the CIVC. The champagne makers club thinks the damage from lost sales can amount to 1.7 billion euros.
CIVC expects that champagne sales will certainly be lower than before the corona outbreak until the end of the year. "We hope to sell more when hotels, cafes and restaurants open their doors again and people return to normal and optimistic life," said Vice President Maxime Toubart.
A bottle of champagne may be cheaper than usual by the end of this year. Producers can choose to sell their larger champagne stock at a lower price in order to earn some money.
To ensure that the pantries do not become too full, the champagne association decided on Thursday that part of the champagne made from this year's grape harvest should only be bottled in 2022.
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