China “Revenge Consumption” Resumes Economy Japanese cosmetics manufacturer also recovered May 22 14:25
With the resumption of economic activity in China, the so-called “revenge consumption” of people who have refrained from shopping until now has been seen, and Japanese cosmetics manufacturers are recovering sales.
Of these, in Shiseido, which accounts for 20% of the total sales in China, due to the suspension of commercial facilities due to the spread of the new coronavirus, the sales in China from January to March were the same as before. That's a 15.2% decrease over the same period of the year.
After that, as economic activity resumed, most stores in China resumed operations, and last month the sales recovered to the level before the spread of the new coronavirus infection.
Shiseido said at the financial results briefing on the 12th of this month, President Masahiko Uotani said, “As the word“ revenge consumption ”symbolizes, the number of customers at department stores such as department stores has returned to the pre-corona level in China, and e-commerce is also large. It is growing. "
In addition, Kose's domestic sales in April in China have returned to about the same level as last year.