Minister of Commerce Zhong Shan said recently that there are only 130,000 convenience stores in the country, and the number is still not enough to meet the needs of the people. In the future, it will promote the chain development of convenience stores and create a "15-minute convenience life circle". Therefore, Zhong Shan believes that the next step is to focus on optimizing the layout and promoting the chain development of convenience stores.
In some cities in China, chain convenience stores are already "intimate partners" of urban residents. Although the sparrow is small and has all the internal organs, what small items are needed in life. When cooking rice and cooking, I suddenly found out that the salt, sugar and ran out, and I can solve it by running to a convenience store. Many convenience stores on the streets of Shanghai are open 24 hours, and residents can meet any urgent needs at any time. As a person living in Shanghai, I deeply appreciate the convenience stores that spread across the streets of Shanghai and bring convenience to people's lives.
Minister Zhongshan ’s remarks revealed that the Ministry of Commerce has determined the goal of a “15-minute convenience life circle”, that is, to allow residents to reach convenience stores within 15 minutes of walking, which indicates that the convenience store may Keep going. However, many convenience stores are currently facing operational difficulties. Due to the substantial increase in labor costs and property costs, their profits cannot even offset their costs. Especially for some convenience stores that operate at night, it is said that the overnight turnover is not enough to pay for electricity. In the capital market, it is also difficult for listed companies with convenience stores as their main business to stimulate investors' investment enthusiasm.
For this situation, we can easily attribute it to the result of online shopping. Nowadays, online shopping has penetrated into daily life more and more deeply, and customers of large supermarkets that can continue to offer discounts and other promotional methods are also being lost, not to mention convenience stores without discounts. The popularity of online shopping has also caused some grassroots governments to lose enthusiasm for convenience stores. In the process of transformation in some cities, convenience stores have been "mistaken by mistake", some have lost their distinctive personality, and their operations have been more difficult.
Although online shopping is booming, in the eyes of consumers, convenience stores cannot be completely replaced. In this epidemic, some shopping malls have created a door-to-door service for the surrounding residents, and the goods can be delivered within the fastest half an hour, but the purchase items must reach a certain amount, if only for small commodities of a few yuan Consumers are also embarrassed to give them away once they are bothered. In this case, the convenience store has played its advantages.
Therefore, the era of online shopping still needs convenience stores. Convenience store chaining can give full play to the brand effect, but when other capital joins a chain store under a large capital and uses its platform, a franchise fee is not a small cost. Therefore, the development of convenience stores also requires multiple legs to walk, such as the transformation of traditional husband and wife shops into a convenience store that meets the consumption habits of modern people. Convenience store is a kind of commercial operation, but in terms of policy, it cannot be regarded as a commercial business unit, but should be promoted as a basic project to facilitate the lives of community residents. The government can use its own resources to provide policy support from various aspects such as funds, venues, and business scope audits.
For the self-construction of convenience stores, on the one hand, we must find out the shortcomings of large shopping malls and online shopping, and do more articles in providing differentiated services to consumers; on the other hand, we should actively integrate into the community and find the community's personality Requirements. For example, convenience stores located near commercial districts sell meals as a selling point, while convenience stores located near residential districts feature cereals, oil, poultry, and fresh vegetables and fruits. Similar projects can be implemented, which is directly related to the cheap actions of government departments in the approval process. Large businesses disdain to do it, and the grassroots government cannot do it. It is the attractive market space in front of convenience stores.
Zhou Junsheng Source: China Youth Daily