The training institutions are mixed with dragons and dragons, with deep routines and many traps; the technology can be quick, and the ability to bring goods is difficult to learn in the short term
Anchor training is hot, mass production is difficult
Our reporter Wu Duosi
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The enthusiasm of live broadcast and delivery of goods has aroused people's enthusiasm to become anchors. Some training institutions focus on the cake of anchor training, but some training courses are not systematic, some are not practical, and some may even be fraud. Even if you have learned the technology, it is difficult to master the ability to bring goods and relevant professional knowledge in a short time, and it is not easy to become an online celebrity.
During the new crown epidemic, live broadcast brought goods to become a phenomenal e-commerce model. In front of the Internet, everyone has the opportunity to use a microphone and a camera to become popular overnight, and the threshold for becoming popular is getting lower and lower.
Taking advantage of the fiery east wind, a variety of anchor training has also emerged.
Training institutions are eyeing the anchor training cake
"I started to pay attention to the webcast in March last year, but I didn't even understand the most basic shooting at that time." The anchor "Xingmeng International Qinqin" from Xinjiang Korla said with emotion when talking about his "popular" journey Say.
"In the beginning, I reported a short video training class in the local area, with a tuition fee of 1,319 yuan. In fact, I only learned basic editing. The person who runs this class is a local photography teacher who learns twice a week for two hours at a time. Part of the time is to download various software for the students, and there are really few things learned. "Seeing no effect," Xingmeng International Qinqin "interrupted the study.
After that, "Xingmeng International Daqin" participated in several "Anchor" training courses in Korla, "I didn't learn what I wanted to learn".
The lower industry threshold and the temptation to make money without leaving home make more and more people want to be anchors. The outbreak of the New Coronary Pneumonia, and offline physical merchants have sought a way out online, which has stimulated people's enthusiasm for live broadcast.
Relevant data show that within one month after the Spring Festival resumed this year, the overall number of recruited jobs and the number of recruiting companies have declined, but the demand for talent in the live broadcast industry has skyrocketed.
From "Internet white to Internet celebrity", it seems easy, but it is difficult to do. "As soon as I turned on the camera, my tongue stammered, and I felt that I was too far away from others!" Said A Bin, who runs Xinjiang specialties in Urumqi. He took part in a training class to bring goods live.
The reporter learned that more and more training institutions are currently eyeing the anchor training piece, and the training cost varies from a few hundred yuan to tens of thousands of yuan depending on the course arrangement.
Some places have also established online celebrity live broadcast bases. Zhao Zikun, deputy director of the Commerce and Industry Information Bureau of Maigeti County, Xinjiang, said that the county has carried out the training and training of local influencers with live broadcasts, creating a part of influencers who can sing and dance, expanding their popularity and achieving the purpose of bringing goods.
"The most important thing is to learn to practice"
"There are many live classes on the Internet. It is free to watch live broadcasts, but it will guide you to pay money. It is not practical. After paying the money, the so-called one-to-one teaching is to add WeChat and send you a bunch of theoretical knowledge." "Star "Dream International Daqin" said that she has taken many detours in training.
"How to become a web celebrity from a little white" This is a slogan from a training agency that provides a network anchor with a starting point. You can start with 99 yuan. The reporter found that the teaching is mainly based on video, which involves how to choose copy, choose the subject matter, and how to maintain a number. "Can you raise powder, can you bring goods, can you cash in, you have to rely on yourself, there is no guarantee of results."
"In the beginning, I only received 99 yuan, but only got the video materials. To further study, pay 588 yuan to enter the basic class. There are higher-level actual combat classes behind, but I have to pay constantly." A Bin said.
By chance, "Xingmeng International Daqin" brushed a video with apprentices and paid 580 yuan. After buying several products, she entered the team to study. "Shooting, popular, fans, operating rules of each platform, shooting equipment, etc. The teachers have practical experience and basically have millions of fans." It feels very suitable for their needs. "Xingmeng International Daqin" made a special trip to Hunan to learn practical exercises at this training institution. "The most important thing is to learn practical operation, no matter how much theoretical knowledge, no way to increase the powder is virtual." "Xingmeng International Daqin" said.
The reporter learned that there are currently many relevant training institutions, but mainly based on online training. A trainer who claimed to have trained dozens of million-level fan anchors said that he can get started in just a few days after his training, and the training fee starts at 5,800 yuan. But when the reporter wanted to know more, he refused on the grounds that he had to pay a fee before he could understand further.
Learning technology does not mean that you can become popular
"The essence of training is to replicate success, but it does not guarantee success. No one can guarantee that you will succeed." Yu Zhi, who has long been engaged in human resource management, believes that there is a bubble in the current network anchor training, and there are many routines and traps. Big eyes, be careful to be "cut the leek".
"To find the training that suits you according to your own characteristics, don't blindly follow the trend. Compare more online and offline, especially for some online training institutions, and keep your eyes open. It is more reliable to strengthen the actual operation ability. The number of apprentice fans has already surpassed me. "Combining his own experience," Xingmeng International Daqin "said.
The reporter learned that, in fact, skill application training is relatively simple, what kind of live broadcast software to choose, and some commonly used words for live broadcast, these have public information on the Internet. As for the rules of each platform, public information is not difficult to find. But what you learn does not mean that you can become popular and become an online celebrity.
Industry insiders also expressed caution when choosing training courses. At present, the training courses are not systematic. Most of the so-called trainers have no real teaching skills in order to cut the cake in front of them. Some training enrollment information posted online may even be a scam trap. In addition, there are currently many network anchors, and it is not easy for new anchors to survive. Not everyone can become a big anchor, so you need to be cautious when entering the industry.
Yu Zhi believes that live broadcast talents have special talents, strong expressive ability, and strong interactive ability. What they need is the ability to bring goods, and some also need to be proficient in the field of beauty or fashion. Short-term training is obviously impossible. Pedestrians need to find the correct positioning and improve their abilities in a targeted way to gain survival space.