Chinanews client Beijing May 19th (Zuo Yukun) What color do you like?

　　Others: sky blue, lemon yellow, snow white ...

　　Foodie: snail powder.

　　As a frequent visitor on Weibo, Liuzhou snail powder can be called the "top" fan. Recently, this national delicacy has once again attracted much attention because of its surge in exports to the world. It can be said that "you were disgusted with me yesterday, and I have gone abroad today."

Towards out of stock

——Frequently searched, the price can't be increased even if you can't buy it

　　"Hey, the snail powder has been hotly searched recently, don't increase the price of the snail powder, it has risen because of the epidemic." Xiao Wang, who once studied in Guangxi University, even if he graduated and returned to his hometown, it is difficult to give up. "That smell".

　　"Hot search regulars" snail powder has recently doubled in value. A brand of snail powder that Xiao Wang used to eat before has risen from the original 16.8 yuan three packs to 34.8 yuan three packs.

Workers are packing snail powder. China News Service reporter Zhu Liurong

　　During the epidemic, the "clear soup and wispy water" in the house for a long time made people miss the "heavy taste" of the hot and sour snail powder. According to data from an e-commerce platform, on February 3-17, snail powder crushed turkey noodles, cherries, instant noodles and self-healing pots, ranking first in the food of the epidemic house.

　　Yao Bingyang, marketing general manager of Guangxi Luobawang Food Co., Ltd., once said that the demand for snail powder during the epidemic is estimated to be 5-10 times higher than usual, and may even be higher.

　　"The unique taste of snail powder is in line with the evolutionary trend of people's increasing taste, and the side dishes such as snail meat and sour bamboo shoots make the taste of snail powder have a strong memory and topicality." Yao Bingyang said.

　　The surging demand has made almost every snail meal production enterprise have "back orders"-up to millions of bags. "Now the snail powder is too hot, but the raw materials such as rice noodles, sour beans and dried radish are too scarce!"

　　In February, the topic "How did the snails powder still not shipped?" Was repeatedly searched on top. At that time, the flagship stores of the major snails powder brands on the e-commerce platform were sold out, and the purchase orders were queued for delivery, and some even Arranged in March and April. Now in mid-May, many well-known brands of snail powder are still in pre-sale status, and they need to wait until the end of June at the latest.

　　Statistics of the Liuzhou Municipal Bureau of Commerce show that as of March 16, Liuzhou pre-packaged snail powder has started 56 enterprises, the return rate of employees has reached about 95%, and the daily output has reached 2 million bags. Increased more than 3 times.

　　Ni Zhouyang, chairman of the Liuzhou Snail Rice Flour Association, estimated that orders for prepackaged snail powder this year will be at least double that of the same period last year. "The output of Liuzhou snail powder has increased from 1.5 million bales / day last year to 2.5 million bales / day, but it still cannot keep up with demand."

　　"The masks have been hoarded enough, and the snail powder that can be pre-sold will have to wait a second." Anxious netizens are expecting the snail powder to return to normal as soon as possible.

Go international

——The export surge, the whole world loves this taste

　　Recently, the news that "the export volume of snail powder has reached more than double that of last year from January to April" has scared the fans of scum powder-it turns out that foreign friends have also robbed us of snail powder.

　　"Original snail powder has sold a pack of more than 20 yuan in our country, and now it has risen to 43 yuan. It is so expensive, the boss is still afraid of snapping up. One person is limited to buying ten packs." Xiao Qi, an international student abroad The Chinese supermarket where she lives still has some stocks of snail powder, but on some websites that sell Asian products, such as Yamibuy.com, they will be robbed when they arrive. Don't even think about it when you are slow.

　　According to the Guangxi Daily, sales of Liuzhou snail powder increased sharply during the new crown pneumonia outbreak this year. From January to April, Liuzhou snail powder has been exported in 10 batches, with an export value of US $ 311,000, an increase of 141.68% over the whole of last year.

On March 31, more than 65,000 bags of pre-packaged snail powder produced by two snail powder companies in Liuzhou City, Guangxi, will be exported to the United States and Singapore after passing the customs inspection. China News Service reporter Zhu Liurong

　　The road to "internationalization" of snail powder is not smooth, and 2019 will be a difficult year for snail powder. Affected by African swine fever, many countries restrict the import of pork and pork products, and the soup of snail powder is precisely made from pork bones and snails with more than ten kinds of natural spices. The sales volume of the snail powder affected has fallen sharply. From January to August 2019, only one batch of USD 48,800 was exported.

　　In the face of difficulties, snail meal powder companies actively improve production processes, using bovine bones instead of pork bones to cook soup, so that snail meal powder has re-entered the European and American markets and expanded the consumer base.

　　At the same time, the relevant departments of Liuzhou City also formulated a division plan for the countermeasures against the cold export of snails and rice noodles. Foreign trade business training courses, training more than 150 people.

　　According to the staff of Liuzhou Customs, at present, many snail powder enterprises in Liuzhou that have received the record of export food have received foreign trade orders and are docking related customs matters with the customs. Liuzhou snail powder, which is applying for national and world intangible cultural heritage, is also going to the world.

Be professional

——Registered trademark to protect Liuzhou snail powder brand

　　In 2012, the popular broadcast of "China on the Tip of the Tongue" made Luolufen, a representative of the famous snack in Liuzhou, Guangxi, "C debut" in the first episode. "A taste of grabbing the stomach, a taste of the heart, and a taste of the soul" can be described as "a bowl of snail powder and a city with fire."

　　In 2014, the first pre-packaged snail powder company in Liuzhou was registered. The snail powder, which used to enter the streets of Liuzhou to "see the truth", transformed into an offline shopping mall and online e-commerce Just use your finger to place an order, and you can wait for the authentic snail powder to be delivered to your door.

Workers are packing rice noodles. China News Service reporter Zhu Liurong

　　With the agglomeration and scale of the industry, the snail powder industry has become more standardized. In 2018, the geographical indication certification trademark of "Liuzhou snail powder" was approved and registered by the Intellectual Property Office of the General Administration of Market Supervision and Administration, which means that only snail powder produced locally in Liuzhou can be called snail powder.

　　"'Liuzhou snail powder' has been registered as a geographical indication certification trademark, ensuring that Liuzhou snail powder can only be produced in the jurisdiction of Liuzhou, and plays a vital role in maintaining the quality and reputation of Liuzhou snail powder." Ni Zhengyang said. The self-made snail powders such as the "Luo Ba Wang", "Hui Luo Hui" and "Huan Luo Ode", which have developed rapidly in the past few years, are the first batch of pre-packaged snail powder products that have obtained the authorization to use the geographical indication certification trademark of "Liuzhou Snail Powder".

　　Also in 2018, the daily sales of snail noodles soared to 1.2 million bags, and it became the No. 1 rice flour product sold by Alibaba. By 2019, the annual output value of Liuzhou snail powder will exceed 6 billion yuan. More than 200 brands are currently registered.

　　On May 13, 2020, the "Liuzhou Snail Clam Powder Product Certification Platform" went online. The first batch of pre-packaged Liuzhou Snail Clam powder products from four Liuzhou Snail Clam Powder companies can be used for the Liuzhou Snail Clam Powder Geographical Indications (Official Mark) and the Industrial Internet Logo Combined use, help brand protection.

　　According to the development plan, Liuzhou plans to achieve the goal of the output value of bagged snail powder exceeding 10 billion yuan by 2022. Ni Ching-yang believes that in this year's hot market, the 10 billion target is expected to be completed ahead of schedule.

　　"Wow!" Did you buy "snail powder"? (Finish)