Dogs that have been listed on the New Third Board for nearly 5 years are ignored and officially delisted on May 11. What is the reason for the dog to ignore the delisting? Which business sinks reflect the established brands? How do some other well-known bun brands perform in the capital market? The reporter conducted an investigation. Yangzi Evening News / Ziniu News reporter
Shen Chunning Xu Jing Li Chong Ma Yan
"Dog ignore" due to the founder's nickname
According to a Wind query, the reporter found that the dog with the stock code of 834100 was ignored, and has now been delisted. On May 9th, Goubli issued the "Announcement on the Termination of the Listing of the Company's Stocks in the National SME Share Transfer System" and "Announcement on the Termination of the Listing of Tianjin Goubli Food Co., Ltd.". According to the announcement, on April 29, the National Small and Medium-sized Enterprise Share Transfer System Co., Ltd. (referred to as "share transfer company") accepted the application materials for terminating the listing. Goubli Company received a letter from the stock-to-stock transfer company on May 7, and the company's shares will be listed on the national small and medium-sized enterprise share transfer system as of May 11, 2020.
According to the data, in May 2015, Goubuli Food officially started to apply for listing on the New Third Board; in November, it was listed on the New Third Board. The parent company Gouli Group once wanted to land on the small and medium board, but failed to sprint the A-share IPO in July 2014.
Founded in 1858, "Dog Disregard" is a high-end well-established catering brand, and its products, Dog Disregard Buns, are well-known nationwide. It is said that the founder's nickname is "Gouzi". Because of the good business, he couldn't talk to people. He was jokingly said that "Gouzi sells buns and ignores people."
Many netizens rated "poor service"
How do consumers rate dogs ignoring buns? The reporter searched according to the public comment and found that there is no dog ignoring bun shop in Nanjing. However, the reporter searched for Gouli Libao (Qianmen Store) in Beijing and found that the store's rating was only 3.17 points, with 4,288 comments and a per capita consumption of 76 yuan. In more than 4,000 reviews, 531 "poor service", ranking first in all categories. Next there are 463 articles that think "large in weight".
One user said, "As an old Beijinger, I wouldn't come if it was not because of a group purchase." "The buns tasted so ordinary." "It was originally a group of two, but I decided to return one after tasting." Another user suggested that friends who travel should be cautious, "eat more than 400 for breakfast." The price list of this user shows that the unit price of assorted vegetarian packages is 14 yuan, and the unit price of Yipin whole crab packages is 22 yuan. The dog ignored the buns and said that the high-quality ingredients of the buns include: "Mai Xin Flour" imported from Canada and Australia, specially for pork, baodi chicken leg shallot, Shandong Laiwu ginger, traditional small milled sesame oil, high-salt rare-state fermentation sauce Type soy sauce.
Mr. Jia, who lives in Tianjin and now works in Nanjing, said that he has n’t eaten a dog and ignored the buns for more than ten years. "It's all doing business outsiders, locals rarely eat it, it's expensive and it doesn't taste good." Ms. Wang, a Nanjing consumer, said she tasted it when traveling to Tianjin about 10 years ago. "There may still be a difference in taste between North and South, and I don't feel used to it. In the current words, it's just for travel punching. The price is not remembered, but it is definitely more expensive than the average bun."
The reporter searched and found that Goubuli Baozi was also sold to various e-commerce platforms. Tastes include Sanxian, beef, vegan, pork, and handmade sauce. The price of each bag is more than 20 yuan.
Ms. Yu said, “The buns are extremely small and basically have no taste. Like the meat buns in the south of Jiangnan, there is soup in them, which is slightly sweet and very delicious. . "
Delisting on the New Third Board or "cost reduction"
A well-known economist Song Qinghui said in an interview that most of the new third board companies are small, medium and micro enterprises. Unlike the A-share listed companies with "rich wealth", when the listing effect fails to meet expectations, the company plans to delist and reduce costs. Unexpectedly.
He analyzed that the dog ignored the reasons for the delisting of the New Third Board or the development of the catering sector was not smooth enough, resulting in the failure to meet the expected expectations. Behind this is the reflection of the old brand stuck in the "circle the old" strange circle. He believes that for dog ignorance, it should not blindly consume the signature fame left by its predecessors, but should be bold in innovation and stick to its original intention, otherwise it will gradually be eliminated by the market. He observed that the performance of some other well-known bun brands in the capital market was also unsatisfactory. Most of them lacked highlights and could not become the mainstream dishes of high-end catering.
"Dog ignores mainly rely on tourism support, the business itself has a vulnerability." Cao Yue, a consumer analyst at Yiouxin, said that the well-established brands have also done a good job. For example, Wufangzhai probably did digital marketing earlier in the well-established brand. During the Dragon Boat Festival and major shopping festivals, we will cooperate with digital marketing to do some marketing, and Wufangzhai is currently impacting the IPO and is expected to be listed on the main board. She observed that the development of well-established enterprises is still limited to the region and not many of them can go to the whole country.