[Commentary] Located in the Nanning area of China (Guangxi) Pilot Free Trade Zone, facing the mobile phone lens, Vietnamese anchor Chen Guanghui talked and laughed, and introduced the product in Vietnamese proficiently. Recently, the reporter walked into the e-commerce live broadcast room and visited behind the ASEAN celebrity anchor.
[Commentary] 30-year-old Chen Guanghui is studying abroad at Guangxi Foreign Studies University. At the beginning of this year, at the suggestion of his teacher, he tried to enter the cross-border live broadcast industry and learn the skills of bringing goods. In order to better communicate with Vietnamese consumers, before each live broadcast, he will understand the product information and preferential policies in detail, prepare the script 3 days in advance, and enter the live broadcast room after serious makeup.
【Same period】 Vietnamese anchor Chen Guanghui
In order to prepare for the live broadcast, we will prepare the script, the live script, and the makeup, as well as the product information, and then we also need to know what discounts we have now.
[Commentary] Liang Ye, who had studied in Indonesia for more than 1 year, became a famous Indonesian anchor on the Internet at the age of 25. Apart from the live broadcast, Liang Ye also operates multiple cross-border shops online, she told reporters , Fashionable light and small items are very popular with ASEAN consumers.
[Same period] Chinese anchor Liang Ye
Because the jewelry itself is more like a light fashion product, and the population of Southeast Asia is relatively young, it is also relatively easy to sell.
[Explanation] It is understood that Guangxi promotes Lazada, the largest e-commerce platform in Southeast Asia, to build a cross-border e-commerce innovation service center in Nanning, taking advantage of the rich talent resources of small languages in Southeast Asia in Guangxi, to build seller incubation, cross-border e-commerce live broadcast, and multilingual cross Service systems such as overseas e-commerce training have attracted more than 120 ASEAN anchors to live in the live broadcast room.
【Explanation】 During the epidemic this year, Nanning cross-border e-commerce set up a special event for epidemic prevention products, attracting nearly 10,000 people in Southeast Asia to watch it, becoming a case of explosion. In addition, e-commerce service centers have been opened in Vietnam, Thailand, Malaysia and other countries to teach local entrepreneurs the development experience of e-commerce in China and provide supply support.
[Same period] Ding Guoxun, general manager of Tus Innovation
It is also with the help of our regional advantages in Nanning and (and) Guangxi, or our resources, that the advantages of human resources can be inherited. Now, the development of the entire cross-border business sector is very strong. It may also be the rapid development of the live broadcast business of the entire e-commerce platform in China and China. It also has a strong leading role abroad. Because it is intuitive, I am very optimistic about the development of cross-border live broadcast services of this e-commerce platform between China and ASEAN.
[Commentary] At present, the live broadcast business of ASEAN countries is in its infancy, and has great potential for development in the future. Cross-border e-commerce is a channel that connects Chinese high-quality merchants with overseas sellers and consumers, allowing ASEAN consumers to buy better-quality Chinese products at the same price and realize the dream of consumption upgrade.
Lin Haomengqi reports from Nanning, Guangxi
Responsible editor: [Luo Pan]