China News Network, Hangzhou, May 14th (Jiang Yangye) won in the southeast, and Qiantang has flourished since ancient times. Hujiang River, Silk Porcelain Tea ... There are too many intriguing and worthwhile cultural tourism boutiques in Hangzhou, Zhejiang to attract tourists to punch in. On May 14, a live broadcast event of Weiya Hangzhou Cultural Tourism was held at the Alijiang Center in Hangzhou, Zhejiang.

  At present, the rise of online consumption and other forms of online consumption have created more diverse channels for Hangzhou Cultural Tourism marketing, and also built a broader platform for cultural tourism consumption.

Photo courtesy of Hangzhou Culture, Radio, Television and Tourism Bureau

  It is reported that the Hangzhou Cultural Tourism Product Live Screening has selected cultural performance products such as "the most memorable is Hangzhou" and "Songcheng Eternal Love" from the three dimensions of "parent-child, quality and health". Xixi Wetland Fisherman's Journey, Wildlife World, Longwu tea picking and other parent-child experience projects, Xiaoshan Kaiyuan Senbo Hotel, Qiandao Lake Intercontinental Hotel, Sofitel Hangzhou West Lake Hotel and other hotel holiday package products, lakeside Juxi Lake Longjing tea and Linan Tianmu Mountain seasoning bamboo shoots and other local specialties.

  The live broadcast event can be described as "full of sincerity", the largest sincere discount price in history was introduced, and the unconditional refund was not written off within the validity period.

  At the scene, the party secretary and director Lou Jiejie of Hangzhou Culture, Radio, Film and Television Tourism Bureau called Weiya, the first female anchor of Taobao, and awarded the honorary title of "Hangzhou Tourism Promotion Ambassador".

  Weiya and Hangzhou have an indissoluble bond. Hangzhou is home to Alibaba's headquarters. Makers have created countless miracles on Internet platforms such as Taobao, and Weiya is one of them. Lou Jiejie said that Wei Ya is passionate about her career and shows Hangzhou's aggressive and enterprising urban spirit.

  In an interview, Weiya said that she will use the power of e-commerce live broadcast to bring Hangzhou's natural beauty, cultural heritage and humanistic feelings into the eyes of more people, let more people understand and fall in love with the city, and strive to play a good bond The role of a bridge helps Hangzhou create more "explosion models".

  At the press conference, 10 travel spokespersons from the three world cultural heritage areas of the West Lake, China's Grand Canal (Hangzhou Section), Liangzhu Ancient City Ruins, and various districts and counties (cities) made a wonderful appearance, demonstrating Hangzhou's unique charm and uniqueness. Call on all citizens of Hangzhou to actively participate in the event and speak for Hangzhou.

  Australian Tim is one of the quality spokespersons. He founded a listening culture in Yuhang Dream Town, Hangzhou, and used his own advantages to help Hangzhou introduce international high-quality talents and projects. He is also an image ambassador of Hangzhou Yuhang Culture and Tourism, and has been living in Hangzhou for 10 years. He plans to spread Hangzhou culture overseas and share bits and pieces of life in Hangzhou through live broadcasts and bilingual promotional videos.

  In addition, the "My Hometown Endorsement" national endorsement theme event was officially launched. We sincerely invite millions of Hangzhou citizens to speak for Hangzhou together. Turn on the camera to record the wonderful moments in Hangzhou, and share the beautiful moments in Hangzhou with everyone.

  It is reported that after this special live broadcast of Weiya Cultural Tourism, a series of "Super Recommended" destination live broadcasts will also be launched, inviting gold guides, head star talents and local businesses to join the live pig promotion to promote Hangzhou Cultural Tourism. Simultaneously sell Hangzhou scenic spots, hotels and surrounding tourism products, and promote the surrounding tourism and leisure products and selected hotel package products that take Hangzhou as the starting point, focusing on the "48-hour travel life" of surrounding Hangzhou tourism. (Finish)