China News Service Client, Beijing, May 15 (Peng Jingru) Recently, Chenzhou, Hunan, has seen solid beverages being sold to parents as special medical milk powder, causing the child's skull to be deformed, causing high concern. What is special doctor milk powder? What is the difference with solid drinks? Who is the initiator of a solid drink posing as a special medical milk powder?
A solid drink pretends to be a specialty milk powder, and the child's skull is deformed
"Only dare to go to a big supermarket to buy imported milk powder from the National Bank, or let a friend purchase it in a foreign supermarket, and make a direct mail." "There are always milk powder problems. I really don't know what milk powder children can drink in the future." This is a lot of people The first reaction after seeing the "solid beverage posing as special medical milk powder" incident in Chenzhou, Hunan.
Information figure: Parents said that after taking "Bemin", young children developed abnormal head development.
From the current clues, children with eczema, severe weight loss, and skull deformities on the local body have eaten a "specialty milk powder" called "Beminamine". In fact, this "milk powder" is a solid beverage and does not have the qualification of special medical milk powder.
On the 13th, the marketing department of Hunan Weile Health Industry Co., Ltd., a party commissioned by "Beminamine" solid beverage, said that the first-line shopping guide was not an employee of the company. The third-party testing of "Betamine" product quality and labeling passed. The packaging is clearly marked as a solid beverage, and there is no exaggeration.
However, the staff member said that before the incident, the company found that a customer had gone to the store to complain, and had voluntarily discontinued the production of "Beminamine" products last year, recalled to the channel for destruction and filed with the relevant departments.
In addition, the staff of the Propaganda Department of the Yongxing County Party Committee in Chenzhou, Hunan stated to the media that the testing of the product is in accordance with national standards. This product is qualified and can be circulated in the market.
According to media reports, the mother-and-baby shop in Aiyingfang, Yongxing County, Chenzhou City sold the protein solid drink "Beminamine" as a special medical use formula to milk-allergic children, falsely promoting special functions.
Therefore, at present, this is not a milk powder quality problem, because the children drink not the milk powder itself, but the solid beverage ...
Who is wrong?
In addition to manufacturing companies, there are many parties involved such as doctors, shopping guides, and mother and baby stores that sell. Which part of the problem is wrong? After the incident, Viktor claimed that the product had passed the quality inspection and denied false propaganda. The Yongxing County City Supervision Bureau responded to the media that no hospital doctors were found to be involved in the incident process.
However, the incident continued to ferment. On the evening of May 13, the General Administration of Market Supervision requested a thorough investigation of the Chenzhou milk powder incident in Hunan, and instructed the market supervision department of Hunan Province to conduct a thorough investigation of the merchants involved, and severely punish in accordance with the law, and promptly announce the investigation results to the society.
From the current information, what kind of responsibilities may be involved in the manufacturers and the maternal and child stores involved? Qiu Baochang, the former head of the China Consumers Association Lawyers and the director of Beijing Huijia Law Firm, said that solid beverages are not infant formula milk powder and special medical milk powder. If the products involved are improperly promoted according to the milk powder products during the sales process, it will cause parents Misleading, then it is suspected of false propaganda.
"Now it depends on the manufacturers and distributors who have misled and false propaganda, who will be responsible for the entire incident." Qiu Baochang said. In addition, the products must also comply with the food pre-packaging rules. If the packaging design of solid beverage products is easily confused with milk powder, the manufacturer should also bear certain responsibilities.
China Food Industry Analyst Zhu Danpeng told Chinanews.com (cns2012) that the key to the current issue is not whether there is a problem with the "Bemin" product, but that this product is a protein solid beverage and was replaced by a "raccoon prince". It is the key to Cheng's specialty milk powder to deceive consumers.
What is the special doctor milk powder that encountered "raccoon cat for prince"?
According to Hunan Jingshi report, the children in the incident were diagnosed with milk allergy during the medical examination, so doctors recommended that parents buy amino acid milk powder for their children. Parents then went to Chenzhou Aiyingfang Maternal and Infant Store to buy milk powder. After being strongly promoted by the shopping guide, they finally bought the product "Beminamine".
When some parents questioned the "solid beverage" on the product packaging, the shopping guide claimed that "Beminamine" was the best milk powder in the store and the best-selling product. Many allergic babies were eating.
Screenshots of the maternal and child store video.
The amino acid milk powder mentioned by the doctor is actually a special food for medical use, which refers to a specially prepared formula food to meet the special needs of nutrients or diet for people with restricted eating, digestive and absorption disorders, metabolic disorders or specific disease states. Including infant formulas for special medical purposes from 0 months to 12 months, and formulas for special medical purposes for people over 1 year old.
China implements strict registration approval management for formula foods for special medical purposes.
On May 14th, the General Administration of Market Supervision issued the "Prompt for Purchase and Consumption of Formula Foods for Special Medical Purposes": Consumers cannot decide to purchase formula foods for special medical purposes on their own. They must be used under the guidance of doctors or clinical nutritionists. After purchasing the product, it is important to read and grasp the edible methods and instructions on the label, and understand the warning instructions for health hazards that may be caused if improperly configured and used.
"If discomfort symptoms occur during use, or the expected results are not achieved, you should consult a doctor or clinical nutritionist in a timely manner." The General Administration of Market Supervision reminds that solid beverages are ordinary foods and cannot provide nutritional support for people with special medical conditions. People, do not need to use under the guidance of doctors and clinical nutritionists.
Not a milk powder problem, but a chain of interests!
In fact, it is not the first time that solid beverages have been posing as special medical milk powder.
In August 2019, Jin Dayang Company was fined 2.382 million yuan by the Huangdao District Market Supervision Bureau of Qingdao City due to the sale of its solid beverages as special medical milk powder. At the same time, its illegal income and illegal property were confiscated by about 21,500 yuan.
In Chenzhou, similar incidents are not the first time. In March 2019, more than a dozen parents issued a "joint letter," alleging that "the child's physical problems were caused by the milk powder sold to the children by doctors in Chenzhou Children's Hospital."
The Chenzhou Market Supervision Bureau investigated and verified the "Shuerpa" series of solid beverages in April, and finally found that the company involved misled the family members of the children. Individual doctors in the Children ’s Hospital of the First People ’s Hospital of the city used these false promotional materials to inform the children. Family members recommend buying. After these recommended parents come to the store, they will accept the "second brainwashing" of the shopping guide.
A number of media reported that the Chenzhou Market Supervision Bureau and the Health and Health Commission on the 13th responded to the development of the case of Chenzhou Children's Hospital doctors recommending "false milk powder": the incident was characterized as false publicity, and the company was issued a penalty decision The enterprise will compensate the family members of the victims in the manner of refunding one to three, and has arranged for the children to undergo medical examinations. The doctors involved were suspended for one year.
Zhu Danpeng believes that there are still some real and false phenomena on the market, which are caused by various factors. Among them, special medical foods are more special, and registration is more strict. In the context of the continuous expansion of the market, some companies take the risk and take the special medical milk powder with solid beverages to gain benefits.
According to the media statement of the parents of the child victims, the price of "Beminamine" is not cheap, 400 grams per barrel, priced at 298 yuan, more than twice the price of ordinary milk powder.
In addition, the packaging of the "Beminamine" solid beverage product is designed to be a common milk powder canned form. The 400g product specification is also a common packaging capacity for special medical milk powder, and the prominent position of the packaging is printed with "deeply hydrolyzed protein & lactose-free formula powder" Etc.
Screenshot of the product involved, "Beminamine".
Some people who have been engaged in the sale of milk powder for many years said that the phenomenon that doctors recommend milk powder to parents is due to the high commissions available to doctors, at least one hundred yuan per barrel, and people trust doctors very much. For example, it is no secret that the confinement center and the hospital jointly recommend "baby's first milk" to pregnant women. Milk powder distributors in their confinement centers recommend their own distribution of milk powder to earn two dollars. (Finish)