Officials of outlets said that they started to allocate spaces and platforms to display the products of Emirati farms in the shelves of these outlets, most notably vegetables, fruits, meat, poultry, fish, eggs, dairy and their various products, with signs to clarify to consumers that these products are produced "with pride in the UAE".
They assured, "Emirates Today", that there is an appetite from consumers to buy Emirati products, which drives them to increase the exhibition space allocated to them in the coming period.

His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, has confirmed that coordination has been done with the Abu Dhabi Authority for Agriculture and Food Safety to compel retail shops, centers and consumer cooperative societies to allocate special shelves to market the products of Emirati farmers and local producers in order to display their products directly and deliver them to The consumer without the need for distributors in the framework of the services provided to farmers and to encourage the national agricultural product, especially during these conditions.

For their part, two investors from the owners of farms described the decision as a "lifeline" and it came at the time for many local farms that face difficulties in marketing their production despite its high quality, demanding the necessity of regular contracts between farmers and sales outlets, as happens in all parts of the world, Especially since the domestic product is able to compete with the importer aggressively.


In turn, an expert in the field of retail confirmed that the decision helps farm owners in giving them the opportunity to market their products, after they find difficulties in marketing and display their products in some outlets.

Local products In
detail, the head of marketing and communications at the Lulu Group, Nanda Kumar, said that “(the group) has finally begun to allocate spaces for Emirati local products in its branches in the country, especially the products of Emirati farms with the development of indicative signs showing that they are local products.”
Kumar explained that the most prominent of these products are vegetables, fruits, meat, poultry, fish, eggs, dairy and their various products.
He stressed that (the group) intends to increase the areas allocated for the local product in the coming days, as well as allocating more shelves to display these products.

Special Sections
For its part, the Abu Dhabi Cooperative Society said that it had begun to allocate special sections in its branches to local Emirati products with the development of clear signs and signs indicating that these sections are specific to local products, noting that the large branches of the association had been started, and then extended to all branches In the emirate.


The association pointed out that the most prominent existing local products are vegetables, fruits, meat, fish and dairy, noting that there is a demand for local products, as many consumers prefer to buy them, and it is clear that the demand for them is increasing from consumers, especially as they are fresh products and directly from farms, unlike imported products Which takes a long time in shipping operations.

Farm products:
An official at one of the major sales outlets, Mohamed Al-Asaad, said that the port began days ago devoting large areas on the shelves in many port sections of the UAE local products, especially fresh farm products, mainly vegetables, fruits, dairy, milk, eggs, meat and fish.


He revealed that, during the coming period, a working group from the port management will be formed to communicate with the owners of the farms and discuss ways to increase the Emirati local products and confront any obstacles that prevent them from being strongly on the shelves.

A lifeline
for his part, praised one farm owners (h. A), only gave the initials of his name, the decision of government, describing it as «lifeline» came at the time of many local farms facing difficulties in marketing their production in spite of its high quality, pointing to He personally sought to commercialize his fruit production at outlets, but he did not succeed despite repeated promises from the outlets.


One of the farmer’s owners (GH), who preferred not to be named, said that the aim of this step is to regulate the relationship between the market and sales outlets on the one hand and farmers on the other hand, demanding that there are regular contracts between farmers and sales outlets as happens in all parts of the world, so that it is There is a prior contract on the types and quantities of crops, which helps in knowing the market needs and providing the required crops instead of importing from abroad, despite the high quality of the local product.

He pointed out that what is happening now is the mediation of some bodies at the sales outlets in order to offer the production of a few farms, noting that the farmers do not need temporary mediation, but rather regular contracts for the benefit of all parties. He stressed that domestic production can compete with the importer aggressively, but if he can take his opportunity in marketing and support.

Sales outlets
For his part, retail expert Ibrahim Al-Bahr said, “The government directive obliges the sales outlets and associations to make divisions for the local product, as an excellent decision and gives local products the opportunity to compete in the outlets and associations they deserve,” adding that “the local product, especially farm products It is characterized by being fresh and of high quality », explaining that the imported products are good as well, except that weather conditions, climate change and transport factors that take hours and sometimes days affect the product.

He denied rumors that the local product is more expensive than the importer, based on his experience as a former official in both the Union Cooperative Society and the Abu Dhabi Cooperative Society, explaining that the price competition is in the interest of the local product, noting that the prices of some types of vegetables and fruits rise somewhat in a way Exceptional in the summer period due to the need to plant in air-conditioned greenhouses due to the intense heat.


And the sea noted that the decision not only benefits farm owners, but also benefits the owners of outlets and consumers in that one, explaining that the decision helps farm owners to give them the opportunity to market their products, after they find difficulties in marketing and display their products in some outlets, similar to the imported product, It also benefits the outlets that will offer fresh goods and find demand, which increases its customers, and creates strong competition between the local and imported product in quality and prices for the benefit of consumers.
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Display platforms for locally produced goods The
Department of Economic Development in Abu Dhabi directed commercial centers, sales outlets and cooperative societies to allocate display platforms and counters for goods and locally produced goods in support of the local product in the country's markets.
The department told «Emirates Today» that it «began coordination with the sales outlets in the emirate and established major outlets in the allocation of spaces and shelves for the local product, with the development of boards and prominent signs, indicating that these products and goods (with pride from the UAE)».
The department pointed out that the coming period will witness contacts with a greater and more comprehensive number of sales outlets to allocate large areas for local products, with prominent indicative panels, as well as holding meetings with Emirati farm owners to learn about their products and the procedures and steps they need during the coming period to support the marketing of their products.

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