A live broadcast with millions of views and likes, a transaction of several million yuan or even tens of millions of yuan, goods carrying goods ranging from lipsticks to heavy trucks ... Under the epidemic, live streaming goods "pryed" with mobile phones The emergence of the new army has earned people's attention, and it has become the industry of 5G in the transformation and self-help of many businesses.

　　The ceiling of the live broadcast has been completely opened. People in the industry believe that the Northeast region should seize the opportunity to give full play to its advantages, and use live broadcasting as a starting point for the revitalization of the Northeast.

Store self-help prompts live blowout

　　"My friends, this is the QR code for today's live broadcast. See you at 12 o'clock."

　　At 11:55, in a foreign trade clothing store in Shenhe District, Shenyang City, the owner Wang Xue sent this message in WeChat group, clipped his mobile phone on a tripod, and sorted out his clothes and hairstyle in front of the mirror, ready to go online "Open the door to welcome guests".

　　From physical stores to live broadcast sales, this is not Wang Xue's unique approach. Not long ago, the reporter visited Shenyang Wuai Market, the largest wholesale market for apparel, shoes, hats and other daily necessities in Northeast China. There were not many passengers in the shops that had just resumed business, many curtains were closed, and the merchants who insisted had to find another way out. Their common choice.

　　"Who told me to try the white radish pants? This is what." In front of a stall, the proprietress changed into a suit, stepped on the small bench in the aisle, and faced the mobile phone on the light stand in front of her. Live broadcast.

　　"If it had been in the past, people would have to be knocked down in the aisle in the morning." The boss Yu Ge said helplessly. "Now in order to earn some money, sometimes live broadcast from morning to two or three in the afternoon."

　　Affected by the new Coronary Pneumonia epidemic, this year ’s delay in the resumption of work in many places, many people are unable to leave their homes, which has a great impact on the physical industry, especially the wholesale and retail industry. Act of.

　　Xiliu Town, Anshan City, Liaoning Province is the largest clothing wholesale distribution center in Northeast China. There are more than 3,000 businesses selling live clothes here every day, with daily sales of tens of millions of yuan. "The daily sales volume exceeds 10,000 orders, and the daily sales volume is hundreds of thousands of yuan." This year's 29-year-old citizen of Xiliu Town, Zhao Town, specializes in women's wear. With more than 700,000 fans, he has become the boss and has solved more than 20 local issues. Employment of a young man.

　　Taobao data shows that in February this year, the number of newly launched Taobao merchants increased by 719%.

　　Traditional merchants need to be determined to participate in live streaming. Wang Xue has operated brick-and-mortar stores for more than 10 years. When the epidemic struck, her store was initially closed and closed. After the opening, there were not many customers, and she had to open a salary for the clerk. At the suggestion of an old customer, she squeezed the space of two desks in the shop full of goods and started her first "photographing."

　　Little white shoes 99 yuan, jeans 99 yuan, leather bags 100 yuan ... Although the special sale in the live room, Wang Xue was a bit distressed, but she was still very happy looking at the increasing sales.

　　"The network can be connected with all walks of life." Sun Yantao, chairman of Liaoning Lianmeng Cultural Media Co., Ltd., is particularly optimistic about the current live broadcast. In spite of his recent years, Sun Yantao has resolutely joined the live broadcast industry recently, and has been deeply involved in live broadcast delivery from the aspects of incubating influencers, product selection and delivery, and operation promotion. He firmly believes that under the urging of this epidemic, live streaming will open up more space for the retail industry.

Live broadcast included "New Northeast Three Treasures"

　　"What do you want to interview me? I'm a little nervous. Hahahahahahahaha ..."

　　If it weren't for the iconic laughter that broke out from time to time, it would be difficult for reporters to connect the young girl with long hair and light makeup in front of her to the "Haha" who had millions of praises on the Internet.

　　"Haha sister" Xu Mengnan is an authentic Northeastern. "Seriously delicious" "I'm thinking about making another wave" "Old and addicted" ... In her video of bringing goods, the combination of Dongbei and haha ​​laughter attracted many people's attention.

　　"It's a good time to catch up." Xu Mengnan said frankly, "The first time I brought goods online, I got more than 500,000 yuan in sales volume, and gave my boss confidence at once. I have been doing this line."

　　From the unnamed anchor who started from zero to the now well-known professional delivery person on the Douyin platform, the live broadcast delivery has completely changed Xu Mengnan's life. Today, she and her husband run two companies in Shenyang and Beijing, and they train new people while bringing goods.

　　Not only is Douyin, but more online platforms are attracted to the "serious thing" of live streaming. Many players such as Kuaishou, Huya, Betta and even Baidu have entered the game one after another. Shang is also eager to try.

　　The popularity of live broadcasts and goods brought the Northeast Network anchor. Nowadays, shouting wheat, live broadcasting, and roasting barbecues are dubbed "new three treasures of northeast China" by netizens. The unique language advantages and bold and humorous character formed by the people of the Northeast in the ice and snow make them particularly attractive when they live and bring goods.

　　Momo's "2019 Anchor Professional Report" shows that, as in 2018, the three provinces with the highest percentage of network anchors remain unchanged. The top three are still Heilongjiang, Jilin and Liaoning.

　　"Red Rain Teacher", who once tasted the sweetness on the show, was a celebrity in Shenyang. Now he has also started live streaming.

　　"Youth resources cannot be copied, but I feel that what you are doing now is much more meaningful than before." "Teacher Hongyu" admitted frankly, "We give our fans who support us cost-effective products, which is a serious Thing. "

New opportunities for economic transformation and upgrading in Northeast China

　　In 2016, the mobile Taobao live broadcast platform "Taobao Live" was officially launched, which kicked off the prelude to the e-commerce live broadcast. At that time, the original intention of the live broadcast e-commerce was very simple, just to increase the user's stay on the platform.

　　In 4 years, live broadcast e-commerce has passed the initial period and rapid development period. According to estimates by AiMedia Consulting, the total scale of China's live broadcast e-commerce industry reached 433.8 billion yuan in 2019, and it is predicted that it will double in size by 2020.

　　"The epidemic has accelerated the development of live broadcasts," said Yang Zhian, a member of the Liaoning Provincial Party Committee and Provincial Government Decision Advisory Committee.

　　Industry insiders analyzed that the Northeast cultural soil is rich in network anchors, and this round of e-commerce live broadcast outlets has brought new opportunities for the transformation and upgrading of the Northeast economy.

　　Professor Li Gang, deputy dean of Shenyang City University, believes that the characteristics of online live broadcast decentralization, creative innovation and self-growth are consistent with the underlying logic of the Internet era; the grassroots characteristics of the anchor have opened up the rise of SMEs and talents.

　　"In addition, live webcasting is actually a kind of media thinking, which fundamentally brings personal mediaization and corporate mediaization, and helps to break the misunderstanding of the Northeast people's emphasis on production, marketing, and product." He Say.

　　Despite the “rich production” of network anchors in Northeast China, the huge business opportunities brought by live broadcasts are not only in the Northeast region, but all over the country are rushing to take advantage of the live broadcast economy.

　　On March 24, the Guangzhou Municipal Bureau of Commerce issued 16 policies and measures to vigorously develop live broadcast e-commerce; on April 14, the Dongguan online celebrity live delivery base was officially launched. Recently, the Shenyang Network Information Office has also cooperated with relevant departments and local Internet celebrities to carry out the "Shenyang City Live Broadcasting Festival" to promote the emerging online marketing model such as live broadcasting to help the real economy.

　　Mao Shengyong, a spokesman for the National Bureau of Statistics, said that China's consumption potential is relatively large, and it will be continuously released in the later stage of the epidemic, and will be compensated to a certain extent. New Internet-related consumption forms, such as live streaming and delivery, will grow faster and perform more strongly.

　　"The ceiling of live broadcast with goods has been completely opened. Whether it can continue to provide strong momentum for China's economic development in the future depends on the innovation and direction of live broadcast e-commerce." Yang Zhian said that the next step, relevant departments can grasp Opportunities for industrial transformation, strengthen support for new formats such as live webcasting, and enable all industries to better meet consumer needs. The Northeast region should also seize the opportunity, give full play to its advantages, and use live broadcasting as a grasping tool for the revitalization of the Northeast. (Reporters Chen Mengyang, Wang Bingkun, Bai Yongquan, Li Yujia)