China News Service Client, Beijing, May 9 (Reporter Wu Tao) Lenovo notebooks with the same configuration are sold cheaper overseas and the same iPhones are cheaper in the United States and expensive in China. When can Chinese electronic products become stronger, and domestic sales are cheaper and overseas more expensive?
Now is the time. Recently, many 5G mobile phones have been on sale, many of which have fallen to around 2,000 yuan. Some new 5G mobile phones have higher overseas prices than domestic ones. Some analysts pointed out that as China's 5G mobile phones go overseas, differentiated pricing reflects the brand's added value and highlights the brand value of domestic 5G mobile phones.
Data map: Huawei 5G technology is displayed overseas. China News Agency reporter De Yongjian photo
The price of 5G mobile phones has come down, the lowest is about 2,000 yuan
According to the Ministry of Industry and Information Technology, as of April 22, 2020, 96 models of 5G mobile terminals have obtained network access licenses, compared with 39 models at the end of December last year. The price of 5G mobile phones is also rapidly dropping, and 5G mobile phones with a price of more than 2,000 yuan have begun to appear on the market.
In May, many new 5G mobile phones were released or launched, and many models with a price of more than 2,000 yuan. For example, the recent release of Xiaomi Mi 10 Youth Edition has brought the price of 5G mobile phones to 2,099 yuan. The lowest price of Honor 30S is 2399 yuan. iQOO Neo3 has a minimum of 2698 yuan.
The configuration of more than 2,000 yuan of 5G mobile phones is also easy to handle. For example, all of the above mobile phones are dual-mode 5G. Xiaomi Mi 10 Youth Edition also added a 50x periscope zoom lens, and Honor 30S is the first mobile phone equipped with 5G SoC Kirin 820, which has better performance in power consumption and heat dissipation.
The reporter also noticed that many new 5G mobile phones have now abandoned the 64GB version, which means a minimum of 128GB. Independent telecommunications analyst Fu Liang suggested in an interview with ChinaNews.com that it is better to buy a 5G mobile phone with a 128GB or higher version. The 64GB version is less practical due to space storage restrictions.
The picture shows the Mi 10 Youth Edition. Image source: Screenshot of Xiaomi's official website
Cheap domestic prices, expensive overseas
What is interesting is that, unlike the original, many mobile phones are cheap at home and expensive overseas. For example, the Xiaomi 10 Lite 5G mobile phone, which is almost the same configuration as the Xiaomi Mi 10 Youth Edition, has an overseas price of 349 Euros (equivalent to about 2,700 yuan), which has been on sale in early May.
Most of Huawei's mobile phones have also been cheap domestically and expensive overseas. Its 5G mobile phone P40, which was promoted in the first half of this year, starts at 799 euros overseas (equivalent to 6,100 yuan), but it starts selling at 4,188 yuan in China, a difference of nearly 2,000 yuan.
Although there are still 5G mobile phone brands that are cheap overseas and expensive in China, such mobile phones are becoming fewer and fewer. Some analysts pointed out that it can be seen that domestic mobile phone brands are getting stronger and stronger, and the added value of brands is getting higher and higher.
In fact, many strong mobile phone brands have lower prices in their own countries. For example, Apple's iPhone has always adopted a differentiated pricing strategy in different countries. With the same configuration, the US version of the iPhone is cheaper than the National Bank version, and even the Japanese version of the iPhone is much cheaper than the National Bank.
Data Map: The 5G era is coming. Photo by Wu Tao
4G mobile phone dies
At the same time that 5G mobile phones are being introduced, what is the development of 4G mobile phones? Fu Liang said that in the second quarter of this year, if the price exceeds 2500 yuan, everyone will basically not consider 4G mobile phones, "because this price can buy a good 5G mobile phone."
"In the first quarter of this year, there is still a market for 4G mobile phones, but it was only affected by the epidemic and it was not sold.
According to data from the China Information and Communications Academy, in the first quarter of 2020, there were 89 new models launched in China, a year-on-year decrease of 28.8%, including 13 2G phones, 22 4G phones, and 43 5G phones. It can be seen that 5G mobile phones are pushing 4G mobile phones.
This momentum will continue. On April 27, Tel Terminal Laboratory released data that after statistical analysis, 106 mobile phone products applied for network access in the first quarter, including 57 5G mobile phones, accounting for 53.77% of the model, an increase of 14.7 percentage points from the previous quarter.
In this environment, will 4G mobile phones die faster? Fu Liang believes that this is almost certain, mainly due to the low-cost, high-volume supply of 5G chips.
It is understood that the current 5G chip market is very fierce. On the 7th, MediaTek also officially released the 5G flagship chip platform Tianji 1000+ equipped with Tenji 1000 series technology. According to data from market research institutes, in the first quarter, Huawei HiSilicon ranked first with a market share of 43.9%. Qualcomm and MediaTek ranked second and third.
Counterpoint Research, a market research organization, pointed out in a report that the price of 5G smartphones with integrated 5G SoC will drop to 300 in the second half of 2020 as major suppliers such as HiSilicon, Qualcomm, MediaTek, and Samsung launch 5G smartphone chips Below the US dollar (equivalent to about 2100 yuan). (Finish)