China News Service, May 8-On May 8, the State Council's Joint Prevention and Control Mechanism held a press conference on the prevention and control of transportation, consumption, tourism, and epidemic situations during the "May Day" holiday. Wang Bingnan, vice minister of the Ministry of Commerce, introduced at the meeting that from the perspective of the Ministry of Commerce ’s big data monitoring, the national retail sales of physical goods during the May Day period increased by 36.3% year-on-year, which played an important role in mitigating the impact of the epidemic and promoting consumption recovery.
The e-commerce sector has played a big role in consumption, with the following characteristics:
One is the rapid growth of market sales. The major e-commerce platforms have launched various forms of preferential promotional activities, superimposed Huimin consumer coupons issued throughout the region, and organized special promotions. The sales have generally grown rapidly, and the sales growth rate of some platforms has exceeded 40%. During this period, the Ministry of Commerce also held the second "Double Product Online Shopping Festival", which participated in 115 large-scale e-commerce platforms, more than 300,000 physical goods stores, involving more than 100,000 brand-name products, During the five days of the "May Day" small holiday, the sales of the "Double Product Online Shopping Festival" alone exceeded 58 billion yuan.
Second, the trend of consumption upgrade is very obvious. The sales of green, smart, and healthy products are booming, and specialty brand products are popular. Some e-commerce platforms, such as OLED TVs, sterilized refrigerators, maternal and child washing machines, and water purifiers, have more than tripled year-on-year sales. Some platforms are also These long-established merchants have joined forces to create special-purpose products, and sales have grown by about three times.
Third, live streaming has become a new hot spot. During the "May Day" period, the number of e-commerce live broadcasts and the number of live products increased by 1 and 4.7 times year-on-year respectively. Beijing, Shanghai and other places launched live broadcast sessions of "old time-honored brands" to carry out activities such as cloud shopping and eating, cloud exploration shops, etc. Brand influence promotes a rapid rebound in market sales. During the "Double Product Online Shopping Festival", according to the Ministry of Commerce's understanding of the situation, only one live broadcast room contributed to the transaction of 600,000 orders, and the sales reached 140 million yuan.
Fourth, attention has been paid to the transfer of exports to domestic sales. Major e-commerce platforms have set up special sales areas and special sessions for export products, focusing on recommending products such as clothing, silk, toys, luggage, porcelain, etc., helping foreign trade companies to broaden online sales channels, and hedging the impact of decline in external demand, which has attracted more than 100,000 foreign trade enterprises enter the market, and some foreign trade enterprises sell 60,000 items a day.