CCTV News: In the "May Day" holiday just passed, e-commerce sales were also extremely hot. So what are the characteristics of consumption during the holidays? Which items are most popular? Look at a group of "May 1" consumer data survey.

  Data from Taobao Tmall shows that people pay more attention to creating a better family life. From May 1 to May 3, the sales of household appliances and cooking appliances increased by 196% and 89% year-on-year.

  Many people choose to study on holidays. The sales of Tmall books during the first three days of May Day increased by 24% year-on-year, and economic books rose by 45%. The data also shows that AI learning tools are favored by consumers, and the top five are: photo search, foreign language query, photo translation, composition search, and document scanning.

  According to data from JD.com, online consumption enthusiasm was high during the “May 1” small and long holidays, and online consumption of Beishangguang tended to be daily. The "May Day" small holiday has a stronger effect on online consumption in central provinces such as Henan, Hebei, and Anhui, which is also related to the staff returning home from holidays in first-tier cities.

  The epidemic made more middle-aged and elderly people familiar with online shopping. During the "May 1" small holiday period, although young users aged 20-30 are still the main consumers of consumption, online transactions of middle-aged and elderly users aged over 46 have the highest year-on-year growth.

  Suning ’s “May 1st” consumption data shows that from April 29 to May 4, Shanghai, Nanjing and Beijing are the cities with the most online orders; the sales of large household appliances are gratifying, the sales of air conditioners increased by 482%, and the sales of refrigerators An increase of 310%, sales of washing machines increased by 342%.

  Self-driving travel has become the biggest highlight of this year's travel. Sales of auto supplies increased by 256%, sales of tents increased by 121.18%, sales of picnic mats increased by 116.67%, and sales of sunscreen increased by 245.60%. Compared with the number of people going to major attractions in previous years, this year everyone is more inclined to drive around and have picnics in the suburbs.