China-Singapore Jingwei client, May 7 (Zhang Meng) The longest "May Day" holiday in 12 years has come to an end, this year's "May Day" is China's first tourism holiday after entering the stage of normal epidemic prevention and control . As of 20 o'clock on May 6, a total of 24 provinces announced "May Day" holiday tourism data, the tourism revenue of three provinces exceeded 10 billion.

　3 provinces' tourism revenue exceeds 10 billion

　　During the "May Day" holiday in 2020, a total of 115 million domestic tourists were received nationwide, and domestic tourism revenue was 47.56 billion yuan.

　　In terms of provinces, the Sino-Singapore Jingwei client sorted out that among the 24 provinces that have published tourism data, Jiangxi, Hunan, and Guangdong have total tourism revenues of more than 10 billion yuan. Among them, Jiangxi ranked first with 15.383 billion yuan, followed by Hunan with 14.09 billion yuan, and Guangdong ranked third with 10.36 billion yuan.

　　Regarding the number of tourists, 9 provinces including Jiangxi, Guizhou, Hunan, Guangdong, Henan, Shandong, Fujian, Shaanxi and Gansu received more than 10 million tourists. Among them, Jiangxi and Guizhou each exceeded 20 million people.

　　As the inter-provincial tourism business has not yet been restored, the tourism market is dominated by self-driving tours, peripheral tours, and local leisure tours. According to survey data from the China Tourism Research Institute, the proportion of tourists who chose to travel by car during Labor Day reached 64.1%, a record high.

　　The China Tourism Research Institute analyzed that new progress has been made in the prevention and control of the tourism industry, and the tourism market and consumer confidence are steadily recovering. During this period, there was no epidemic spread and spread due to tourism activities, no tourism safety accidents, and no negative public sentiment related to travel. The overall performance of the tourism market was safe, stable, orderly, green, and civilized. For the first long vacation during the normalization stage of epidemic prevention and control, the tourism market was able to achieve such results, which was hard-won.

　　The reservation page of the Palace Museum. Photograph by Zhang Meng

Reservation and meal sharing have become a new trend of civilized tourism

　　The Ministry of Culture and Tourism pointed out that the reservation system has become a rigid measure for the management of scenic spots, and "no travel without reservation" has gradually become the consensus of scenic spots and tourists. Throughout the Internet, TV, radio, WeChat, Weibo, SMS and other channels, all regions have stepped up publicity and guidance efforts to guide the public to cultivate appointment habits.

　　According to the China Tourism Research Institute, reservations, meal sharing, moderation, health, and greenness have become a new trend in civilized tourism. According to the survey data, the proportion of tourists who visited the scenic spot by appointment during the holiday period reached 77.4%, of which 74.1% of the tourists thought that the reservation tour "experienced very well". More than 4,000 scenic spots have been available for booking tickets on OTA. In order to ensure the safety and orderly prevention of tourists from gathering, we adopt technical measures to prevent the gathering of large passenger flows that may occur, such as remote diversion and current limiting, near-end dredging and other anti-aggregation measures. Tourists pay great attention to dining safety and civilized dining. 59.9% of tourists tend to "choose higher-priced products for safety and hygiene", and they have a higher degree of acceptance and recognition of public chopsticks and spoons. The quality consumption is more prominent, and the search volume of resort hotel products with beautiful natural environment and relatively independent has increased by more than 200%.

　Institution: Taking advantage of epidemic situation to force industry transformation and upgrading

　　A few days ago, the World Tourism Union's "Report on the Prosperity of China's Domestic Tourism Market in the First Half of 2020" pointed out that affected by the epidemic, the domestic tourism source market is expected to be hit hard across the country, but China's tourism industry is still in a golden period of development. Under the fundamentals of China ’s long-term stable and improving economy, with the younger tourist groups, new products such as parent-child tourism, rural tourism, ice and snow tourism have emerged in an endless stream, and cultural consumption and tourism activities have gradually become indispensable to people. Lifestyle.

　　The China Tourism Research Institute believes that tourism promotion is not simply to return to the traditional development model of "collecting tickets in mountains and rivers, and enjoying dividends from people", but to face new demands for service quality, cultivate scientific and technological innovation, and accelerate the promotion of high quality. development strategy. Governments, industry organizations, scientific research institutes, and media organizations should strengthen the guidance of travel companies, OTAs, hotels, bed and breakfasts, scenic spots, and other tourism enterprises, not only to enhance the sense of market players, but also to use the epidemic situation to force the industry to transform and upgrade, through digital And wisdom to promote the high-quality development of the tourism industry. (Sino-Singapore Jingwei app)

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