China News Service, May 4th. In order to pay tribute to ordinary but great front-line strugglers, May 1st, 5: 00-24: 00, People's Video and Quick Hands jointly launched the "Life in a Day" labor day relay live broadcast. 19 occupations, 19 live broadcasts, 19 ordinary people, with 19 hours as the axis of observation, the most representative typical scene as a recording space, and the most realistic lens to record the real and fresh state of ordinary workers. Show off their usual but extraordinary day.
May 1st Labor Day is a holiday shared by working people all over the world, and every worker is worthy of praise. May 1 this year is an unusual Labor Day. In the special period of facing the new crown pneumonia epidemic and accelerating the resumption of labor and production, every perseverance in the ordinary post has a unique value, and every drop of hard work sweat exudes a different taste. Bloggers participating in this 19-hour relay live broadcast, from the flag-raiser who appeared in Tiananmen Square at 5 am to the most handsome retrograde firefighters, from the "fruit doctor" who rushed to the frontline of the epidemic without turning back to the band that helped Wuhan live broadcast Goods officer, from a sunny, armless girl to a takeaway brother who appeared in Time Magazine. Most of them are neither celebrities nor celebrities. They are just one of thousands of ordinary people, the epitome of every ordinary life.
In one day, I saw all kinds of life! Kuaishou used warm and unmodified video language to record the ordinary people on the pulse of the times, real and pure, so it caused a strong emotional resonance among the old irons. During the relay live broadcast, Peking Opera actor Bian Jingting once again put on Facebook and put on the stage, a set of "true kung fu" that sings and beats persuaded everyone, vividly reproduces the essence of the national traditional culture; the most handsome from the Wuhan Railway Institute in Wuhan The iron police, still sticking to their posts when others are on vacation, ensure the smooth passage of the railway passage from and to Han, allowing passengers to travel safely, interpreting the iron bones of the people's police; the actor Yano Hao still participates in cross-border live broadcast in Tokyo, without filtering Mirror Online shared the little-known effort behind being an actor, and admitting that acting is an art, and the power of perseverance.
The innovative form and high-quality content of this live relay event attracted the attention of a large number of users. According to statistics, as of the end of the live broadcast event, a total of 31.12 million netizens watched, and the number of likes reached 25.22 million. Among them, the people's live video room attracted more than 10 million online views.
Writer Jia Pingwa said, "It's a good story to write about the personal connection with the destiny of the times." In the context of traditional media, light is often focused on a small number of people, but Quick Hands explores the unique value of each living individual under the times through the power of recording. The expression of ordinary people, although there are few arcs, but connecting their stories, it happens to be a miniature documentary that records the era.
On May 1st this year, Kuaishou and People's Video joined hands to broadcast continuously, paying tribute to every ordinary struggler, not only delivering the positive energy of adhering to the ideal struggle, but also showing Kuaishou's brand temperature dedicated to humanistic attention.
All along, Kuaishou adheres to the concept of "record the world, record you", deeply insight into people's emotional needs, and through the power of technology, everyone can record themselves and present themselves to the world. "Life in One Day" relayed live broadcast on Labor Day, combining the brand concept with the positive energy of ordinary people's struggle, so that every ordinary user realizes that his day is not extraordinary, and narrows the emotional connection with the audience. By reducing individual loneliness, the overall well-being of the entire society is promoted.