China News Service, Shanghai, May 1 (Reporter Jiang Yu) As the "May 1st" Labor Day small holiday arrives, Shanghai's "cloud consumption season" is hot.
The “May Day” festival of “Guochao time-honored brand” promotion campaign officially kicked off. During the event, 170 old-time brand in Shanghai will release more than 2000 “old brand new products” on e-commerce platforms such as Tmall, Pinduoduo, JD.com and Hema. Models, and launch various themed marketing activities in combination with time. The time-honored brands will also launch a variety of new product experiences, merchandise promotions, rebates and other marketing activities offline, covering more than 2,000 physical stores.
Tmall builds an "Online Shopping Fair", Pinduoduo launches the "National Classic Classic, 55% off to buy" Shanghai Old Brand Museum, Meituan Dianping releases "Old Brand Food Guide", Hema Organization's "National Brand Brand" area, e-commerce platform One after another released a promotional plan to support the time-honored brand. Some well-known anchors and internet celebrities have also joined the ranks of the "old goods".
The company is full of confidence in the "Old Timeline" activity. Yuyuan shares many long-established brands, and Meng Wenbo, the company's chief development officer, said: "The 'Guochao's long-established brand' theme activity will definitely enable consumers to regain their love for the long-established brand." Xing Yue, vice president of Alibaba Group's public affairs department, said: "The wave of new domestic products is deeply loved by young Chinese."
Organized by the Chinese Ministry of Commerce, the Ministry of Industry and Information Technology, the State Post Bureau and the China Consumers Association, the second "Double Product Online Shopping Festival" with the theme of "brand consumption and quality consumption" was launched on April 28, and the activity will continue until 5 October 10. Shanghai selected 8 home appliance companies to participate in the event, such as Pinduoduo, Hungry, Hema, Dingdong grocery shopping, Ctrip, Dada Group, Xiaohongshu and Youle.com.
Over the past few days since the opening of the "Double Product Online Shopping Festival", e-commerce platforms have done their best to provide consumers with a good online shopping experience, and have achieved obvious results. According to the feedback from various companies, their daily users, order volume, sales and praise rate have greatly improved, such as the first day of the online shopping festival Dingdong grocery shopping high-quality specialty agricultural products transaction volume increased by 5 times year-on-year, Xiaohongshu domestic sales A year-on-year increase of 50%.
Zhou Lan, deputy director of the Shanghai Municipal Commission of Commerce, said that Shanghai will take advantage of activities such as the "Double Product Online Shopping Festival" to accelerate the development and growth of online consumption, cultivate new formats of consumption, and cultivate and expand the new types of consumption and upgraded consumption that have been spawned in the prevention and control of the new crown epidemic. Get up and start the "Shanghai Cloud Shopping" brand.
Shanghai Nanjing Road is a commercial street with a century-old history and a world-famous reputation. There are many well-known domestic and foreign brands here, with annual sales of more than 18 billion yuan (RMB, the same below). On the eve of the "May Day", Nanjing Road Pedestrian Street Enterprise Federation signed a strategic cooperation agreement with Huge Engine Shanghai Branch, which will integrate the marketing capabilities of its new media such as Toutiao, Douyin, etc. "development of.
Douyin is one of the most commonly used apps by young people in China today, with daily active users exceeding 400 million. The integration and innovation of Nanjing Road and Douyin is expected to provide new consumption scenarios, consumption channels and consumption experience, which will further promote Nanjing Road to become an "online fashion landmark".
Zhang Hao, the general manager of Huge Engine Shanghai Branch, revealed that he will launch the Douyin Challenge with the theme of "Showing a Nanjing Road" to discover and display various Nanjing Roads from different perspectives of each participant. Chen Yong, president of the Nanjing Road Pedestrian Street Enterprise Association, hopes to further enhance the influence of Nanjing Road among young people through the spread of Douyin.
According to statistics from the Shanghai Municipal Commission of Commerce, Shanghai's e-commerce transactions in 2019 exceeded 3.3 trillion yuan, an increase of 14.7%, accounting for about one-tenth of the country. In the first quarter of this year, Shanghai's e-commerce transaction volume was 546.6 billion yuan, of which commodity online shopping transactions exceeded 134.3 billion yuan, a year-on-year increase of 19%, far exceeding the national average growth rate of 3%.
Today, Shanghai has gathered a number of e-commerce companies with strong resource allocation capabilities, industry-driven effects, and prominent industry status. The number of users of major e-commerce live broadcast platforms ranks first in the country. (Finish)