【Explanation】 Consumer vouchers, discount vouchers, vouchers ... The May Day holiday is a traditional peak season for consumption. In order to promote consumption recovery, the Xicheng District Government of Beijing recently issued 150 million yuan of vouchers. Many shopping malls in Beijing also launched discount coupons at the same time.
On May 1st, the reporter visited a number of shopping malls and saw that there are promotional licenses all over the place. While discounting many of their own brands, many brands also participated in the cash vouchers issued by the government.
[Same period] Shao Qing, a staff member of the marketing department of a shopping mall in Beijing
The current consumption voucher is 1,000 minus 300, basically it can be a 30% off activity. All the brands you see now can be used. We have invested a budget of nearly 500,000. One day, if we issue ourselves (the mall), including government subsidies, we will issue about 1,000 coupons. Since the issuance of consumer vouchers, we will basically have one more member every day, and the recruitment of new members will be almost two or three thousand.
[Same period] Jia Wei, manager of a clothing store
The epidemic situation is about four or five thousand when the water flows every day. Now it should be about fifteen or sixty or twenty thousand. The passenger flow is still quite high, probably rising by 50%.
[Commentary] Hot sale in spring and summer, 100% discount, 100 discounts in 75 regiments ... The reporter saw that many consumers used coupons to buy in the shopping malls and gained a lot.
【Concurrent period】 Beijing consumer Mr. Cui
It came from Chaoyang District specially, its own activity is 30% off, and then we bought a coupon, the coupon is more than 300 cheaper. One thousand six hundred or seven hundred dollars, so if you buy it, you only need eight hundred dollars. It's quite cost-effective, and the shopping experience is pretty good.
【Concurrent period】 Miss Ke, Beijing consumer
Because of the epidemic situation, I haven't come out for about half a month. The (shopping mall) is still quite strong in sales, discounted, and sent some things. Then I can't get the Xicheng consumption voucher.
[Explanation] In addition to offline promotions, there are also shopping malls opening live broadcast cloud shopping on May 1st to conduct online hot sales. In addition, major e-commerce platforms are also issuing consumer vouchers on May 1st, and have launched promotional activities such as the Double Product Festival and May 1st Carnival.
Regarding the great distribution of online and offline consumer vouchers, experts pointed out that the purpose of issuing consumer vouchers is to lead the recovery of consumption.
[Same period] Wan Zhe, Chief Economist of China National Gold Group
For clothing and the like, it should be said that those most closely related to the trend of consumption upgrade may be affected. When we issue consumer vouchers, the main function may be to leverage a consumption lever to lead the recovery of consumption, which has such a purpose. I personally think that May 1st consumption is still picking up. For our normal operation, I think it can be restored in May and June.
Liu Xuanting reports from Beijing
Editor in charge: [Zhou Zhaojun]