Xinhua News Agency, Beijing, May 2nd (Reporter Zhang Manzi) The reporter learned from the Beijing State-owned Cultural Asset Management Center that Beijing Huimin Cultural Consumer Electronic Coupons with a total amount of 50 million yuan will be issued on the 2nd to stimulate citizens' cultural consumption 1. Boost the confidence of the capital's cultural market.
It is understood that since 2017, the Beijing State-owned Cultural Asset Management Center has issued electronic coupons totaling 50 million yuan to consumers in Beijing every year. Based on their personally valid identity information, Beijing citizens can apply for electronic consumption vouchers up to 500 yuan in the "Beijing Wenhui Card Official Service Number" every year. Consumers can use electronic vouchers to receive certain deductions when purchasing cultural products or services at designated merchants. For example, if they are over 25 yuan, they will be reduced by 5 yuan, if they are over 50 yuan, they will be reduced by 10 yuan, and the maximum discount will be 100 yuan.
According to the relevant person in charge of Beijing State-owned Cultural Asset Management Center, the subsidized merchants of Huimin Cultural Consumer Electronic Coupons cover seven areas of books, audiovisual, cultural performances, cultural tourism, radio and film, education and entertainment, cultural and creative products, cultural sports. At present, Beijing has selected 100 high-quality merchants to provide consumers with cultural products and services that enjoy the subsidy of Huimin Cultural Consumer Electronic Coupons, including physical bookstores such as Xidan Book Building, Wangfujing Xinhua Bookstore, Sanlian Taofen Bookstore, and sales of Beijing. Gifts and other cultural and creative products, as well as merchants providing education and sports products and services.
In addition, in response to the new trend of online cultural consumption, this year's Huimin Cultural Consumer Electronic Voucher will also expand online cultural products and services, and launch online reading, online audio-visual, online courses, cultural e-commerce, etc. The platform can use consumption coupons when purchasing related products and services, and enjoy high-quality services at preferential prices.
The reporter also learned that during the "May Day", the four major bookstores in Beijing are holding the activity of "Scent of Beijing, Happy Reading and Comfortable Reading". From May 1st to 5th, consumers can not only enjoy a 20% discount on all books and audio-visual products when buying books in Beijing Book Building, Wangfujing Bookstore, Zhongguancun Book Building, and Asian Games Village Book Building, and enjoy 7.5 for a single purchase of 100 yuan Discount, you can also use consumer coupons to enjoy double benefits of subsidies. Taking the consumption of 100 yuan as an example, after the bookstore gives a discount of 25%, consumers can also use a 10 yuan coupon, and the final settlement amount is 65 yuan.